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Episode 131: Jen Berson: Generating PR for Your Business

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Guest Interview Graphics April 2016-Jen Berson-FBTW

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks.

Items Discussed in this Episode:

  • If we’re new to PR, Jen recommends where we should get started
  • Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR
  • When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch
  • Make sure you follow up on your pitches, it can get lost in the shuffle of email
  • Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch
  • Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the time is right
  • Jen shares some of the untapped media opportunities that are out there for entrepreneurs
  • People are paying a lot of attention to videos right now, Jen shares some ways you can use this to share your message to a larger audience and how to do it right
  • We talk about pitching and the best way to make sure our pitches are not immediately moved to the trash folder
  • You may have a great pitch for one outlet that would be totally wrong for another; make sure you’re reading their articles to align your message with theirs
  • Should we send a press release? Jen gives us her position
  • Crafting targeted pitches or having someone do it for you is the way to truly get your message and your brand out there
PR tips for entrepreneurs from @JenerationPR and @magspatterson. #marketingmoxieClick To Tweet

Top 3 Takeaways for this Episode:

  1. Jen shares how to start smaller and then build that into bigger opportunities, including local media if you’d like bigger TV appearances.
  2. Do your homework before you pitch. Get to know what they’ve written about, the topics they cover and more. Then, connect with them via social media before you pitch.
  3. Keep your pitches short to keep them out of the trash folder, and get comfy with following up. No answer doesn’t mean no!

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Links for this Episode:

Jeneration Entrepreneurs Group on Facebook

Jeneration PR

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group

The Marketing Moxie Show

Episode 120: Ellen Ercolini: Grow Your Business with a Quiz

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Who doesn’t love a quiz? But how do you use quizzes in your business strategically and not in a way that dilutes or damages your brand, or attracts totally wrong for you people to your door?  Guest Ellen Ercolini joins us today to share what’s working now with her quiz. Items Discussed in this Episode: [...]

The Marketing Moxie Show

Episode 119: Laura Roeder: Mastering Scheduled vs. Live for Social Media

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When you’re on the content creation hamster wheel, it’s easy to forget about all that content you produce, or worse yet, you spend so much time on social with little to show for it. We’ve got EDGAR Founder Laura Roeder sharing her best tips on scheduling, real-time social engagement and more. Items Discussed in this [...]

The Marketing Moxie Show

13 Must-Read Books for Female Entrepreneurs and Freelancers

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When you’re building a business, it’s easy to get caught up in the constant stream of new tactics and hyped up things in your newsfeed. Sometimes it’s hard to figure out who’s legit and who’s just full of hot air. Which is why I’m a superfan of business books. To actually get a book deal, [...]

business storytelling

Episode 118: New Year, Now What?

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We’re Kicking off season 3 today – and we’ve got lots to talk about to get ready for a brand new year. I always look so forward to the New Year, and then a few days in, it seems anti-climatic. I mean, things are still pretty much the same. It’s sort of how I felt [...]

The Marketing Moxie Show

Episode 117: The New Year Reset

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New year…now what? In today’s episode we’re going to talk about what a new year really means in your business, and how to get reset. In the spirit of what’s working now, I’ll share what’s coming with me into 2016, what needs to go, and some of my fave ways to get reset for something [...]

The Marketing Moxie Show

2015 in My Business: The Behind-The-Scenes

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Remember the E! True Hollywood Story? Confession: This is one of my all-time favorite shows. What could be more enticing than the behind-the-scenes on a celebrity who seems like a mystery? (And if you don’t know this show, it’s a full hour on a celebrity’s backstory, including interviews with whomever they can dig up.) It’s [...]

business storytelling

The Secret of Promoting Your Blog Posts

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You’ve written a blog post so it’s cause for celebration. Pop the bubbly! Alert the press! You’ve got BIG THINGS to share. Prepare for the parade of people to your site to be wowed by your genius. If only this blogging thing was this easy. The truth is that publishing a post is only half [...]

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Episode 116: Jules Taggart-Boosting Revenue by Marketing to Existing Clients

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What’s working now continues as we dive into a specific tactic that’s helped Jules Taggart do less outbound marketing and increase the percentage of referrals and repeat clients. If you run a services-based business, you’ll want to listen to what Jules is doing and get these ideas into action. Items Discussed in this Episode: Jules [...]

The Marketing Moxie Show

3 Strategic Blogging Tips for 2016

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There are a lot of things in business that feel like a grind because you have to keep repeating them over and over and over again. Take for instance, writing blog posts. This is a pain point for most business owners because they 100% know the value of publishing on the regular, but it takes [...]

blogging

Episode 115: Cailen Ascher -Turning Free Consults into Paying Clients

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  If you run a services-based business you may have had the experience of offering free consults that turn into an exercise in frustration as you’re not closing any clients. Coach Cailen Asher shares the tweaks she made to her consult process to help deliver more value and sign on more clients in today’s show. [...]

The Marketing Moxie Show

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