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Episode 131: Jen Berson: Generating PR for Your Business

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Guest Interview Graphics April 2016-Jen Berson-FBTW

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks.

Items Discussed in this Episode:

  • If we’re new to PR, Jen recommends where we should get started
  • Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR
  • When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch
  • Make sure you follow up on your pitches, it can get lost in the shuffle of email
  • Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch
  • Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the time is right
  • Jen shares some of the untapped media opportunities that are out there for entrepreneurs
  • People are paying a lot of attention to videos right now, Jen shares some ways you can use this to share your message to a larger audience and how to do it right
  • We talk about pitching and the best way to make sure our pitches are not immediately moved to the trash folder
  • You may have a great pitch for one outlet that would be totally wrong for another; make sure you’re reading their articles to align your message with theirs
  • Should we send a press release? Jen gives us her position
  • Crafting targeted pitches or having someone do it for you is the way to truly get your message and your brand out there
PR tips for entrepreneurs from @JenerationPR and @magspatterson. #marketingmoxieClick To Tweet

Top 3 Takeaways for this Episode:

  1. Jen shares how to start smaller and then build that into bigger opportunities, including local media if you’d like bigger TV appearances.
  2. Do your homework before you pitch. Get to know what they’ve written about, the topics they cover and more. Then, connect with them via social media before you pitch.
  3. Keep your pitches short to keep them out of the trash folder, and get comfy with following up. No answer doesn’t mean no!

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Links for this Episode:

Jeneration Entrepreneurs Group on Facebook

Jeneration PR

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group

The Marketing Moxie Show

Episode 114: Connie Holen- Building an Agile Web Presence with Squarespace

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Have you ever had the stressful experience of breaking your Wordpress website? Or needing to call someone to make small changes? Or worst yet, your small business doesn’t really have a site because it’s just too complicated? If you’ve experienced any of this, you’ll want to listen to this episode with Connie Holen and get [...]

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Storytelling for Business: Why Stories Sell

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When you’re starting a business, nothing can fully prepare you for the sheer amount of learning you need to take on. Sure, you’re good at what you do, but there are so many other functional areas from finance to hiring to legal that you need to learn the ins and outs of. Acquiring the knowledge [...]

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Episode 113: Lara Eastburn – Doing Social Differently

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  Does social media make you want to tear your hair out? Or do you feel like it’s cold and pointless? You’re going to love what Lara Eastburn shares with us today as part of the what’s working now series as Lara puts the heart back in social and puts how we market in perspective. [...]

The Marketing Moxie Show

Business Storytelling: Your Story, Your Way

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The year was 1995. I was down to my last $2.00 and was two weeks away from having my student loan clear the bank. After scavenging around the house for loose change to do a load of laundry, I headed to the laundromat to wash my clothes. The only hiccup was that I didn’t have [...]

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Episode 112: Meg Clarke- Making Giving Back Part of Your Business Plan

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A Q&A on Making 2016 Your Best Year Ever with Natalie MacNeil

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When you think back to the past year, how does it make you feel? Do you have that moment of pride where you think, “yeah, totally nailed it!” or is it more like “well, that was good enough, but, I could totally do better next time around.”? No matter how you feel, the honest truth [...]

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Episode 111: Mallie Rydzik- Effective In Person Networking

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  Today we’re talking about the thing that likely strikes fear into your work-from-home heart – networking. You know, the kind that involves putting on pants and leaving your house. Mallie from the Systems Scientist breaks it all down for us and shares her results in today’s episode. Items Discussed in this Episode: Mallie shares [...]

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Success and Sanity Lessons from My Small Business

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In the digital world, 2 years is a long, long time. An eon. A straight up eternity when you consider how fast everything moves and how much information we create every single day. If we hop in the wayback machine, 2 years ago I was in the process of ripping apart my business and putting [...]

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Episode 110: Danetha Doe – Making a Big Impression with Live and Online Events

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  Are you hiding behind your screen and avoiding interacting with “real” people in your business? If you want to get noticed, you need to start hustling so you can make a big impression. As part of the What’s Working Now series, Danetha Doe, a business strategist and brand ambassador shares her secrets to getting [...]

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Three Steps to Getting Your Business Noticed with a Polarizing Point of View

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  Earlier this week I was working with a client on messaging and storytelling, and she asked me an incredibly astute question. “How do I NOT sound like all the other coaches out there?” My immediate response came down to a few things, but the most significant one was that she had to share her [...]

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