PR for small business The Marketing Moxie Show

Episode #21 – Jenn Scalia on Growing Your Audience with Instagram

podcast 21 6.10More real-life successes today as part of the Social Media Smackdown, with love and relationship coach Jenn Scalia sharing her tips for Instagram.

I had the opportunity to work with Jenn earlier this year on her guest posting, so it’s been very exciting to watch her grow in her business and Instagram has been a big part of this. She’s gone from 1500 followers in January to more than 13,000 followers on Instagram with her unique approach using quotes related to her business along with a bit of her personality.



Items Discussed in this Episode:

  • How Jenn started as Instagram as fun way to share her quotes
  • The way she shifted her focus so Instagram could support her brand
  • Specific ways Instagram has impacted her business
  • The importance of understanding your audience and what they want
  • Things to do every day on Instagram to help you reach more people and build your audience
  • Why you need to start following people, like and comment actively to let people know you are there
  • Jenn’s hashtag strategy for Instagram
  • Creating your own unique hashtag(s) for your business
  • How Jenn is driving people back to her site for her ebook, free calls and more from Instagram

Top 3 Takeaways for this Episode:

  1. Keep Instagram FUN! It is quick, easy and you shouldn’t be overthinking it.
  2. Focus on figuring out what your audience really needs and deliver that.
  3. Use Instaquote to create branded quotes for your business.








Links in this Episode:

Jenn Scalia

Jenn on Instagram


How to Make Your Business #Instafamous by Using Instagram

Maggie on Instagram (Warning: BRAND NEW account!)