Episode #45 - Taming Ideas into Action - Maggie Patterson

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Episode #45 – Taming Ideas into Action


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Hello December…if you’ve not already started, it’s time to get a game plan so when January rolls around you’re not floundering about once the New Year arrives.  Or if you’re already planning, today’s show talks about how to create a realistic plan, plus a glimpse into some behind the scenes of how I’m doing my planning and prioritizing.

Items Discussed in this Episode:

  • The importance of starting to think about 2015 now so you don’t fall into a holiday coma.
  • My strategy for getting over the feelings of overwhelm as you start planning.
  • Ideas for not losing momentum through the holidays.
  • How to ‘brain dump’ and why it’s necessary so you don’t go insane.
  • Moving away from a stodgy annual plan to a 90-day plan that’s flexible.
  • Walking through a 90-day plan so you can create one too.

Top Takeaways for this Episode:

  1. Brain dump! Get everything out of your head: the must-haves, nice-to-haves, everything! Get it all on paper so you can tame your ideas into action.
  2. Start your 90 day plan. Get it written down, and really get clear on what you can reasonably accomplish in the next 90 days.
  3. Get clear on your priorities in terms of life/work so you don’t burn out.


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Links for this Episode:

90-Day Plan Template (*Google Doc, please copy to use for yourself)

Portable Whiteboards (Best thing ever!)

Link to Free Marketing Moxie Facebook Group

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Leave a Comment

  • Mallie Rydzik December 2, 2014, 7:30 pm

    Maggie, I’m curious, approximately what does your 90-day plan look like? Do you have some “rules” like only 1 product per quarter, 2 guest posts per month, 1 new service every 6 months?

  • Maggie Patterson December 3, 2014, 9:34 am

    Hey Mallie! Great question.

    My 90-day plan right now is focused on three key areas – product/services, operations and marketing. I do try to make sure it’s balanced, but I’ve launched two things since Oct 1st, so I can’t say that I follow rules that way, lol.

    For Marketing – One thing with marketing I always do is try to make sure that there’s only one thing to promote, and then a break after that. And to only add one new thing at a time marketing-wise otherwise the ideas will hijack my whole business. So for example right now I have LinkedIn publishing on there as a December project. But next month I’ll build on that by doing something else. (Note use of “try”, lol)

    For operations, the big focus is on process/systems and customer experience. So a lot is the whole team poking holes and streamlining. I do find ops projects tend to take longer as they are more behind the scenes, so usually only 1-2 per quarter.

    For products/services, I’m majorly off plan! I was going to work on a specific program and decided to go with a shorter turnaround product instead (The Client Brewery) and I’m glad I listened to my gut because it’s been well-received.

    I hope this helps. I think I need to update my plan today!