Episode #47 - Why Your Email List Matters with Lara Wellman - Maggie Patterson

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Episode #47 – Why Your Email List Matters with Lara Wellman

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As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business.

Items Discussed in this Episode:

  • Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us.
  • Lara explains why building a list of people that are your audience is crucial.
  • How important is list size?
  • Lara shares her expertise on adjusting your expectations of your email list and marketing conversions.
  • Lara and Maggie share how it’s been important to them to keep people on their list to build their reputation over time.
  • What can you do to freshen up your email opt-in.
  • What one thing Lara suggests you change or work on for 2015 with your email marketing.

Top Takeaways for this Episode:

  1. You don’t own social. If you’re only focusing on social media and not building your email list, you will pay for it later!
  2. Don’t be obsessed with your numbers. The size of your list doesn’t matter as much as the engagement of your list. Learn to understand open rates and conversions, and learn what to realistically expect.
  3. Create a small and bite-sized opt in. The simpler it is, the more consumable it is for people. What does your audience really need to know to create action?

Links for this Episode:

Lara’s Daily Checklist to stay on top of your online marketing

WellmanWilson

Link to Free Marketing Moxie Facebook Group

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Leave a Comment

  • Jessica December 18, 2014, 1:19 pm

    Great tips here. Thank you! And I agree with having no list size shame. Focusing on engagement has helped me. And I don’t look to see who unsubscribed anymore!

    Reply
  • Geniece Brown December 30, 2014, 9:16 pm

    I really like how #2 was explained regarding the list size. The conversion and engagement is the focus for sure. I used to get all into how many people were opening my email newsletters and almost decided to delete some names from my list. But like Lara stated, sometimes people are reading the emails and sometimes they may choose not to. I personally do this as well especially if I’m busy and need to come back to it later. In any case, I have an unsubscribe button at the bottom of my emails that allows anyone who no longer wants to receive communication from me to unsubscribe. Great, simple tips!

    Reply
  • Debra April 24, 2015, 4:51 pm

    Hi Maggie,
    I love your podcast and listen to it all the time. I really enjoyed this episode with Lara Wellman.
    My question is: I am new to list building but have heard over and over how important it is. I recently had a little free download created to offer on my website to collect emails. It is just a one page pdf weekly menu planner sheet. My problem is that I don’t know how to set that up. Is it something I would set up with an aWeber opt in template or how does it work? I hear it, I’m ready to do it but I don’t know HOW to do it. That probably sounds crazy but can you help me or send me in a direction?
    Thanks so much Maggie! Debra

    Reply