Episode #58 - The Inside Scoop on About Pages - Maggie Patterson

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Episode #58 – The Inside Scoop on About Pages

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episode58

About pages are one of the most important pages on our websites, but too often they entirely miss the point. This episode breaks down about page must-haves, how to hook your visitors and invite them into your business and outlines everything you need to avoid.

Items Discussed in this Episode:

  • We all have an about page, and it is a really critical page! Besides the home page, it’s probably the most popular one on your site, so you don’t want to botch it.
  • Leading by talking about you on your about page is doing a major disservice to your readers, and may turn them off.
  • It’s not all about you, it’s all about ‘them’, meaning your audience and their needs.
  • The number one thing to have in your about page to ensure you connect with your reader.
  • Take some time to think about the kind of people you want to be attracting (and who you don’t want to work with).
  • Bragging is actually necessary on your about page, so you’re going to need to find a way to make it work for you, even if it feels icky.
  • How to nail your Call to Action for your about page to invite them to explore further.
  • About page cardinal sins that you need to be aware of.

Top 3 Takeaways for this Episode:

  1. Make sure your about page has a strong hook and doesn’t read like a boring resume of your work or your life story.
  2. Brag on your about page without crossing the line.
  3. Welcome isn’t a good opening line. Boring. You can do better.

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Links for this Episode:

Blog Post on the Hero’s Journey

Link to Free Marketing Moxie Facebook Group

The Marketing Moxie Show

Leave a Comment

  • Melissa Strautman March 12, 2015, 12:31 pm

    Hi Maggie,

    I was just wondering….do you think that it is a good idea to have a link to your CV/resume at the bottom of your bio on your ‘About Page’?

    Reply
  • Julie June 9, 2015, 12:45 pm

    I just finished my about page after listening to the podcast. I think I put all your tips into practice. It was huge help, so just wanted to say thanks!

    Reply