Episode #88 - Holly Gillen on Getting in Front of the Camera - Maggie Patterson

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Episode #88 – Holly Gillen on Getting in Front of the Camera

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episode 88

Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder – there’s a lot of moving pieces, from scripting to set up to getting your hair tamed. Holly Gillen joins us today to help break it all down and get us comfortable in front of the camera.

Items Discussed in this Episode:

  • Holly explains why it’s so important to get over our fear of the camera and use video in our business.
  • 85% of people are more likely to make a purchase once they’ve watched a video of some sort on your site.
  • For teaching, 65% of your education can reach people in visual form versus only 10% in text form.
  • How can we pick and choose the right places to use video if we’re just starting out?
  • Holly shares some unique ways to use videos for sales and marketing.
  • Confused about all the different kinds of video software? Holly breaks it down for us.
  • Choose your platforms and stick to the 3 that work for you so you don’t become overwhelmed.
  • Holly explains how to create platform specific videos versus using the same youtube video for each platform.
  • FB videos are getting the most organic reach right now, Holly has some power tips for using video in your FB world.
  • How do we actually get comfortable in front of the camera? Holly fills us in.
  • Holly shares her advice on preparation and scripts for your videos.
  • 65-75% of the time spent on a video is the preparation time.
Getting confident on camera with @hollygstudios and @magspatterson.Click To Tweet

Top 3 Takeaways for this Episode:

  1. Set a date now to film your next (or first) video. When it’s scheduled it’s real and I’m sure you need to use more video in your business.
  2. Write your talking points or script based on Holly’s power tips.
  3. Pick one way to start using video in your business – from vlogging to a sales video – creating that connection can go a long way to building your business.

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Links for this Episode:

Holly G Studios

Holly’s From Start to Star

Holly’s Video Block Party!

Link to Free Marketing Moxie Facebook Group

The Marketing Moxie Show

Leave a Comment

  • Court June 25, 2015, 12:26 pm

    This is awesome! I have been struggling with getting in front of the camera for a while now. I did get in front of the camera a lot back in 2013, but then got scared and shrank back. I’m getting ready to be more consistent and get over my shying away from the camera. Thanks for this interview!

    Reply
  • Elyse Sparkes June 25, 2015, 4:08 pm

    Great tips!!! Holly, your secret tip is the KEY! And why I think your From Start to Star program helped me get over my fear of talking in front of the camera.
    …and you’ve may have convinced me that it’s time to check out Periscope. 😉 Thanks for this interview Maggie!

    Reply
  • Tamsen July 1, 2015, 10:16 am

    Maggie & Holly –

    Love, love, love this podcast! Holly you are definitely the video jedi – thank you for making this so easy to understand and making me feel like I can conquer video 🙂

    I really liked the Twitter® tip – I’d never have thought of that!

    Reply