Episode #97 - The About Page Smackdown - Maggie Patterson

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Episode #97 – The About Page Smackdown

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episode 97

A few weeks ago I was cruising the web looking for examples of good about pages…and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode.

Items Discussed in this Episode:

  • I explain why about pages are so critical
  • I give you 3 ways to make sure your about page gets it’s job done
  • Check yourself: the about page is not all about you
  • Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
  • Think of your about page as a highlight reel
  • The close on your about page matters so much: get them to do something at the end

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Your website’s about page...so not about you! Listen in to the about page smackdown.Click To Tweet

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

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