Halogen Software
Talent management software vendor Halogen Software came to us for PR and content marketing program support, specifically: media outreach, customer marketing, speaking engagements, social media and other content creation.
Solution
We created a customized plan to assist Halogen’s PR team in program execution, providing both flexibility and seamless support. Multiple systems were put in place to ensure processes flowed smoothly as part of our corporate consulting offerings.
Results
Working as a partner with Halogen’s existing PR team, we were able to add immense value, helping to secure guest posts, media coverage and high profile speaking opportunities. We lined up more than 10 customers for video testimonials, and made social media management flow smoothly during a time of transition for the team.
Maggie is a talented communications strategist who’s not only able to map out the plan, but can also break down the steps to get results. She’s been a critical part of our PR team securing media coverage, guest posts and speaking engagements for our executives, and providing ongoing support on customer marketing and writing projects. She’s whip smart, works fast and is fun to work with. I recommend her highly.