The term conversions is thrown around all the time with copy, but what does that mean and how can you create copy that actually converts? My friend Jen Havice joins us today to shed some light on copywriting for conversion and all the need to knows. Items Discussed in this Episode: Learn Jen’s #1 conversion [...]

The other day a friend shared a web page with me for a $25,000 plus coaching program. It was accompanied by the message “Is this for real?” I quickly went to check it out. I thought that with a package at that high a price point, I’d find an amazing sales page with some seriously [...]

Good old business-to-business  copy can be so boring as we travel through the world of features and industry jargon. But it doesn’t have to be this way! Jessica Mehring of Horizon Peak Consulting is one of the absolute best B2B copywriters I know, and she’s sharing how to make B2B copy more exciting and engaging [...]

If you’re launching anything in 2015, you’ll want to listen to this episode where our guest Courtney Johnston walks us through the must-have elements of our launch copy – most of which is so easy to overlook, including all those must-send emails. Nail the copy for your next launch with everything we cover in this [...]

You’re sitting down to write…and you’re having a hard time figuring out what to say, or even why you’re saying it. Which is where our guest Nikki Groom comes in. Today we’re talking about helping  you with nailing the why for your copy and how you don’t need to find your voice, you just need [...]

This week we’re kicking off a new series all focused on copywriting on the show. Because, let’s face it, writing copy is unavoidable in your business! I’ve got an all-star line up of copy pros to share the inside scoop on everything from B2B to launch copy and more. Today we’re kicking off by talking [...]

I’m headed to Florida in a couple weeks (goodbye and good riddance Winter) and while I’m excited, I’ve been thinking a lot about past trips. We’ve been to Florida quite a bit, it being a direct and relatively short flight for us, but this year I decided to do something differently. For some reason, when [...]

Last week I went to the Canadian War Museum with my son and husband, and being the storyteller that I am, I walked away humbled and with a lot to think about, especially when it comes to storytelling online. Like so many of us, I’m fortunate that my connection to the concept of war is [...]

Whoa, 2014 is ready to leave us already? I feel like things are just getting started!   It’s a natural time of year to reflect and reset, which is why I’ve probably been over thinking this post for days…if not weeks. Should I blog about what I learned? A recap? A report. Honestly, I don’t [...]