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Category: content marketing strategy

Episode #44 – Turning Your Clients Into the Hero

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Diving into the world of storytelling today and talking about how to get out of the “Hero’s Journey” and focus on turning your clients into the hero instead. If we’re always talking about ourselves, we’re missing the point – and customer stories help engage our audience in a totally different way. And it’s a solo [...]

business storytelling content marketing strategy social proof The Marketing Moxie Show

Behind the Scenes of My Big Ass Branding Project

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First of all, welcome to my new digs and thanks for stopping by. This has been a big ass project going from zero to today – and I wanted to share a few things I’ve learned along the way. Don’t worry, I’m not going to wax poetic about font combos, but more my perspective going [...]

content marketing strategy

Sure You’re Talking…But Are You Really Listening?

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Building a personal brand or business requires a certain level of commitment when it comes to “putting yourself out there”, which means we are spending a lot of time “talking”. Whether we’re blogging, podcasting, emailing, hanging out in a community or working with our clients we’re always talking. We talk so much that it’s easy [...]

content marketing strategy

Three Lessons from My Brand Identity Crisis

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As hard as it may be for me to admit, I’ve been in the throes of a brand identity crisis…for the last 18 months.   Since the day I made the decision to pivot my business to focus online, I’ve been trying on a lot of different things as I figure it all out. At [...]

content marketing strategy

Don’t Flush Your Brand’s Reputation

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Over the last 18 months I’ve invested a lot of time and cool hard cash in courses, programs, services and coaching. As I went through the shift from corporate to more online clients, I knew I had a lot (and I mean A LOT) to learn. Some of these experiences were phenomenal. And others…were an [...]

content marketing strategy

Why List Size & Other Numbers Don’t Mean Jack if You Aren’t Making the Bank

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After more than 8 years of entrepreneurship, last fall I started the exercise of writing out my goals every       90-days. Before that my goals were “loose” as I had a very steady business and things were status quo month over month. Nothing like some instability to snap you into reality and get [...]

content marketing strategy

Whip Your Blog Editorial Calendar into Shape

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If you’ve been traveling around online circles you’ve probably heard of what’s called an editorial calendar. It’s a simple way to organize your ideas and plans for content creation. It comes from the journalism world, where magazines would create a calendar to let advertisers know what features were planned and guide the editorial direction of [...]

content marketing strategy

The Moxie Minute: What is A Content Strategy?

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content marketing strategy

The Moxie Minute: Generating Ideas for Creating Content

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content marketing strategy

The First Date Strategy for Hiring a Copywriter

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Picture it. Late 1990s. Single. Urban. Career Girl. Those were some good times. Living the dream with my $300 Honda Civic that had the worst paint job ever and sounded like a tank. I really felt like I’d “made it” as I got my first paychecks that weren’t earned by the hour checking out groceries. [...]

content marketing strategy

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