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Category: content marketing strategy

The Moxie Minute: Should I Hire a Copywriter?

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content marketing strategy

The Moxie Minute: Should I Blog?

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content marketing strategy

Rich Learnings from Kenny Rogers’ The Gambler

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Over the last couple weeks, I’ve had Kenny Rogers’ The Gambler running through my head at various intervals. With some consideration, I’ve realized that it’s no accident that this song is on repeat. If you really tune in…this song delivers in a big way. As entrepreneurs, I think we all should take a few minutes [...]

content marketing strategy

Episode #11 – Liz Lockard Breaks Down SEO Basics

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Episode #11 continues the Brilliant Basic Training Series with a look into the world of SEO. Does SEO scare you? Or maybe you don’t even know what it is? Good news, on today’s episode we’re going deep on Search Engine Optimization with guest expert Liz Lockhard.  Liz helps demystify the world of SEO and gives [...]

content marketing strategy The Marketing Moxie Show

Do You Have a Case of the Blogging Shoulds?

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It’s Monday night so it’s time to get your weekly blog post done. You sit staring at the screen. You pop over to Facebook and then you get caught up on the latest celebrity gossip blind items and did you know that….oh wait, it’s two hours later and still nada, nothing, zippo, zilch has been [...]

content marketing strategy

How to Engage Your Readers with the Power of Context

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With the podcast in place which is uber practical, I’ve been thinking a lot about what to actually blog about. I’ve had a couple conversations lately have really are making me think about how I can contribute – in a positive way – to creating a dialogue about the realities of entrepreneurship. If you will, [...]

content marketing strategy the ugly bits

Your Tone is a Hot Mess: When Conversational Copy Goes Wrong

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I’ve been writing  my whole life. First grade ambition? To be an author. By seventh grade I was considering being a psychiatrist until I found out how long you needed to go to school. Right back to being a writer. I’ve spent my life playing with words in creative writing workshops, copywriting classes, PR/journalism writing [...]

content marketing strategy

Bragging and Your Professional Bio: What You Need To Know

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When it comes to writing, bios are probably one of the most awkward things to write. We’ve all been there. Writing in the third person. Bragging about how awesome we are. Feeling like a total you know what. Over the course of a day, I visit a lot of other entrepreneur’s sites and there’s an [...]

content marketing strategy

Five About Page Mistakes to Avoid

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This week we are going deeper into the Press Kit Principle looking at one of the key elements of your web site that you need to be ready for media and other influencers to visit, your about page. About pages consistently rank as one of the most visited pages on any web site. It is [...]

content marketing strategy

Bust Out. What’s your Blue Ocean Strategy?

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The more time I spend in entrepreneurial circles, I’ve noticed a big mistake that many of us are making. When it comes to networking and hanging out online, we tend to flock to our own kind. For  support and the occasional referral, I’m a huge advocate of the value this offers, but for building your [...]

content marketing strategy

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