You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. [smart_track_player url=”http://traffic.libsyn.com/marketingmoxie/MMoxie99.mp3″ title=”Episode #99 – [...]

A few weeks ago I was cruising the web looking for examples of good about pages…and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday [...]

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more. [smart_track_player url=”http://traffic.libsyn.com/marketingmoxie/MMoxie95.mp3″ title=”Episode #95 – Marketing Lessons from My Summer Vacation” artist=”Maggie Patterson” image=”https://maggiepatterson.com/wp-content/uploads/2015/07/MarketingMoxie_PodcastCover.png” social=”true” [...]

Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Items Discussed in this Episode: Referrals have been a [...]

  Do you dream of abundance and fortune, in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The fortune my friends, is in your follow-up. Today, we break down some proven ideas [...]

Brand experience, customer experience, customer care…total buzz words right? Earlier this year, one of my good friends said she thought that the “customer experience” conversation was on it’s way to being the next content marketing.  Trendy or not, I don’t think we can ignore it or pretend it’s not a critical marketing strategy if we [...]

  It’s time for a math lesson – or maybe it’s a plea for us to all pay attention to the math so we can run more productive and profitable businesses. Items Discussed in this Episode: We’re almost at the mid point of the year, which is when we start to look at where we [...]

Calling something strategic doesn’t make it so. In fact, strategy is being used, and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors. Items Discussed in this Episode: I explain why the word [...]

When you’ve worked in corporate, it’s hard sometimes to break free of those expectations and you can find yourself being way more formal than you need to be. Today, we dive into how you can still be professional and not sound over-the-top corporate in your communications. Items Discussed in this Episode: If you come from [...]