In episode #5 we delve into the world of guest posting research in a bite-sized 12 minutes! Items Discussed in this Episode: The importance of guest posting research and why you can’t skip this step Using your ideal customer to help shape your research Looking at the competitive landscape to find opportunities Getting up close [...]

In episode #4 we start talking about Guest Posts. Over the next few weeks we’ll be going step-by-step through the elements of a successful guest posting program. (All in under 11 minutes!) In this episode, we talk about why you want to do them and how to get started. Items Discussed in this Episode: Why [...]

You’ve waited weeks or even months for your guest post to be published. The post goes live, you tweet it out once and wait. And wait some more.Taps foot. Twiddles thumbs. Still nothing. Disappointment creeps in. I’m active in a lot of Facebook business groups, and often hear grumbling about guest posting opportunities that didn’t [...]

Love it. Hate it. Writing is an all too necessary reality when it comes to guest posting. No matter how your feel you’ll need to embrace it wholeheartedly. That said, it doesn’t have to be a chore. There are some specific things you can do to make your writing comfortable and fun. I know for [...]

If you’ve done your research and taken the time to write a pitch that is targeted to the audience, you should be confident about sending your pitch.  I get all the mental stuff that goes with pitching, because after 15 years of pitching the media, I still get a feeling in my gut.   It’s a [...]

Once you’ve done your homework and figured out where to guest post, now you’ll need to start working on your pitches. Before you start sending pitches, you may want to spend sometime connecting with the people you are going to pitch.  Start by following them on Twitter, engaging on their blog by commenting and getting [...]

Are you ready to start guest posting? Before you can really get going, you’ll need to channel your inner super spy so you can sleuth out some seriously sassy guest posting targets. This is probably going to be one of the most time consuming phases of the guest posting process, but it will be well [...]

September is here, which means it is the perfect time to create a game plan and get moving so you meet your 2013 goals!  Before you call me on on a total and complete cliche, hear me out. It’s a cliche, because it is TRUE. For reals. 100% correct. Something magical happens with back to [...]

There are probably a million and one reasons why you should be guest blog posting, many of which we had a heart to heart about in this post. I’m willing to bet there’s a billion more reasons why you’ve not already started.  I totally get it. Many of them are legit like what on earth [...]