October 22, 2015
Earlier this week I was working with a client on messaging and storytelling, and she asked me an incredibly astute question. “How do I NOT sound like all the other coaches out there?” My immediate response came down to a few things, but the most significant one was that she had to share her [...]
business storytelling
PR for small business
August 27, 2015
Email is one of those things on our marketing to-do list that can make you wonder if you really should be doing it. When we’re so focused on streamlining our email, getting to inbox zero, and moving our collaboration to tools like Basecamp or Slack, is there still a place for email? Yes. Email isn’t [...]
email marketing
marketing strategy
PR for small business
July 9, 2015
Friends, fellow entrepreneurs…lend me your eyeballs. For just a few minutes, and then you can get back to biz. This hasn’t been an easy post to write. Not by a long shot, but it’s weighing on me. Literally nagging at me day after day after day. So here we go. Something is seriously broken in [...]
Business Strategy for Entrepreneurs
customer experience
marketing strategy
PR for small business
June 30, 2015
Putting yourself out there can be nerve-racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself – pitching podcasts. Thirty of them in 30 days, in fact. She shares how she did it and how it helped her [...]
PR for small business
The Marketing Moxie Show
April 24, 2015
Pitching yourself can be scary, but there’s a right way and a wrong way to go about it. If you’re going to do it – you want to do it in a way that you’ll be successful and from a place of understanding the real exchange that goes on. Acting like you’re doing someone a [...]
PR for small business
The Marketing Moxie Show
January 22, 2015
The whole idea of figuring out PR for small business probably seems crazy intimidating. This is something that comes up so many times within my community as people struggle to feel confident pitching the media or even with where to get started. That feeling is normal. And I actually think makes you BETTER at doing [...]
PR for small business
November 6, 2014
There’s a saying which I’m sure you’ve heard about opinions…and how we all have them. I’m not sure if that is entirely true. Because if what I see out there some days in the entrepreneurial world is any indication, it’s a whole lotta vanilla. If this content was ice cream…it wouldn’t even be yummy French [...]
PR for small business
October 2, 2014
In every business, there’s an element of repetition. The same questions and themes come over and over again with clients and your community. A biggie for my work is the theme of expertise or authority. From giving people permission to helping them be more confident to simply giving them the nudge they need to assert [...]
PR for small business
September 18, 2014
Growing up I was always one of those kids that sort of did my own thing. I wasn’t super concerned with what we were supposed to do or following everyone else. I wore what I liked, I was friends with a variety of interesting people, and that was a recipe for being pretty happy overall. [...]
PR for small business
September 11, 2014
It’s an ongoing struggle for most entrepreneurial types – do you go DIY in your business or bring in a pro to take care of it? Most entrepreneurs are the kind of people who are good with tinkering, figuring and doing what it takes to get the job done. But that personality trait isn’t always [...]
PR for small business