Challenges are being run all the time, but do they work? Do they actually engage your audience? Drive business results? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. Items Discussed in this Episode: How Racheal’s client feedback drove her to create her Fired [...]

It’s dirty business today. Talking templates. I love systems. Processes, anything that makes things flow beautifully. But when someone asks me for a template for pitching media I get my back up. No fewer than 3 online courses I’ve taken have thrown guest posting and pitching media out there as a way to build your [...]

You’re ready for the BIG time. You’ve got the website. The packages. The dream. The guts. The glory. You are out there rock n’ rolling. Blogging. Tweeting. Hell, you’ve even thrown some PR into the mix. But your growth isn’t happening as fast as you’d like. So you are anxious, edgy and maybe even feeling [...]

It’s one thing to be quoted or have a guest post in your industry’s top publication, but it is entirely another to appear in a glossy magazine or top newspaper. There’s something beyond exciting about mainstream media cover that you can brag to your grandma about and post a picture of on your personal Facebook [...]

Let’s face it. When you are on the case looking for PR opportunities it’s like drinking from a fire hose. There’s a gajillion targets and it’s hard to know who is actually looking for stories or sources. That’s why I’m such a fan of the Help a Reporter Out (HARO) service. If you aren’t familiar [...]

I’m starting a new series today on the blog called Practical PR with a goal of giving you some actionable ideas for promoting you and your business. I thought I’d start off with talking about one of my least favorite PR tools, the press release and why press releases suck. (At least in my not [...]

You’ve got a smokin’ hot package or service, you are out there hustling on social media and blogging like a fiend, but things are slooooow. Even worse, you are starting to panic because you were SO sure this was IT. It could be a lot of things from poor market research to simply bad copy [...]

Last week I was listening to author Lewis Schiff on a webinar and something hit me in the gut. Hard. So much so, that his words are stuck on a continuous loop in my head more than 7 days later. Schiff’s book Business Brilliant studies the mindset and habits of the middle class versus those [...]

We are talking Facebook today with social media strategist Jackie Johnston and what all these Facebook changes really mean to our business. Plus we have a chat about batch creating content, injecting personality into social media and how we both love some last minute pressure. Items Discussed in this Episode: What these Facebook algorithms actually [...]