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Category: PR for small business

The Brave Business of Feedback (Because We Aren’t Robots)

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A few weeks back, I wrote a post called Don’t Flush Your Brand’s Reputation Down the Toilet, and to be honest, at the time, I wrote it because I needed to say it. The response to that post has been a bit overwhelming…and in many unexpected ways. Let me explain. While much of the reaction [...]

PR for small business

Episode #32 – Fired Up About Challenges with Racheal Cook

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Challenges are being run all the time, but do they work? Do they actually engage your audience? Drive business results? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. Items Discussed in this Episode: How Racheal’s client feedback drove her to create her Fired [...]

PR for small business The Marketing Moxie Show

Skip the Cookie Cutter Pitch Template

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It’s dirty business today. Talking templates. I love systems. Processes, anything that makes things flow beautifully. But when someone asks me for a template for pitching media I get my back up. No fewer than 3 online courses I’ve taken have thrown guest posting and pitching media out there as a way to build your [...]

PR for small business

Practical PR: Why PR Won’t Fix Your Business

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You’re ready for the BIG time. You’ve got the website. The packages. The dream. The guts. The glory. You are out there rock n’ rolling. Blogging. Tweeting. Hell, you’ve even thrown some PR into the mix. But your growth isn’t happening as fast as you’d like. So you are anxious, edgy and maybe even feeling [...]

PR for small business

Practical PR: Mainstream Media Lessons

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It’s one thing to be quoted or have a guest post in your industry’s top publication, but it is entirely another to appear in a glossy magazine or top newspaper. There’s something beyond exciting about mainstream media cover that you can brag to your grandma about and post a picture of on your personal Facebook [...]

PR for small business

Practical PR: Everything You Need to Know About HARO

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Let’s face it. When you are on the case looking for PR opportunities it’s like drinking from a fire hose. There’s a gajillion targets and it’s hard to know who is actually looking for stories or sources. That’s why I’m such a fan of the Help a Reporter Out (HARO) service. If you aren’t familiar [...]

PR for small business

Practical PR: Why Press Releases Suck

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I’m starting a new series today on the blog called Practical PR with a goal of giving you some actionable ideas for promoting you and your business. I thought I’d start off with talking about one of my least favorite PR tools, the press release and why press releases suck. (At least in my not [...]

PR for small business

A Pep Talk About Publicity (Stop Ignoring It!)

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You’ve got a smokin’ hot package or service, you are out there hustling on social media and blogging like a fiend, but things are slooooow. Even worse, you are starting to panic because you were SO sure this was IT. It could be a lot of things from poor market research to simply bad copy [...]

PR for small business

Ditch Your Mediocrity: Stop Holding Your Business Back

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Last week I was listening to author Lewis Schiff on a webinar and something hit me in the gut. Hard. So much so, that his words are stuck on a continuous loop in my head more than 7 days later. Schiff’s book Business Brilliant studies the mindset and habits of the middle class versus those [...]

PR for small business

Episode #23 – Jackie Johnstone: Facing Facts About Facebook

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We are talking Facebook today with social media strategist Jackie Johnston and what all these Facebook changes really mean to our business. Plus we have a chat about batch creating content, injecting personality into social media and how we both love some last minute pressure. Items Discussed in this Episode: What these Facebook algorithms actually [...]

PR for small business The Marketing Moxie Show

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