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Category: social proof

Episode #60 – Crafting Customer Proof That Sells For You


Too often when it comes to preparing copy for our site customer proof is an afterthought. It’s not just about having some testimonials and calling it good, but crafting customer proof that sells for you. Well done customer proof can help do the heavy lifting as people decide whether or not to buy from you. [...]

content marketing strategy social proof The Marketing Moxie Show

Social Proof: If You’re Gonna Do It, Do It Right


We’re all selling something. An idea. A product. A service. A dream. Rainbows and unicorns. Maple sugar lollipops. Whatever is it you’re selling, it likely doesn’t sell itself. And neither does you just talking about how great it is, which is where social proof comes in. From testimonials to number of customers you’ve worked with [...]

social proof

Episode #44 – Turning Your Clients Into the Hero


Diving into the world of storytelling today and talking about how to get out of the “Hero’s Journey” and focus on turning your clients into the hero instead. If we’re always talking about ourselves, we’re missing the point – and customer stories help engage our audience in a totally different way. And it’s a solo [...]

business storytelling content marketing strategy social proof The Marketing Moxie Show