Content Strategy Roadmap

CONTENT STRATEGY ROADMAP

Creating a high impact website that actually sells your services is about more than snappy words and beautiful design.

That’s why you need a map. For your website, that map is a content strategy.

Content strategy is an absolute must if you want to create a brand that is memorable.

Why you ask? Have you ever been on a road trip without a map?

Without a map…what happens? That’s right. You get into a fight with your husband/partner/best friend and you end up not talking to each other. Wasting time. And seriously pissed off. (I should know, the only times I’ve wanted a divorce in the last 13 years we’ve been in the car and my husband was the one navigating.)

We simply can’t have that with your copywriting, web design or anything else. The completed map will make everything SO much easier with your website and all of your content for months (and possibly years) to come.

With content strategy in place everyone’s life gets a whole lot easier. Imagine:

• Your Designer: Has a clear idea of your brand’s vision along with how information should be presented. You can avoid the pain of them not quite getting your vision and the frustration of knowing this is your last revision before you start getting charged extra.
• Your Copywriter: Has a map for what your brand is about and how you talk about the brand. They write copy that sounds like you and is appropriate for your audience. Your 40-something ladies won’t be reading copy talking about being a ninja that makes them wonder when you started teaching martial arts.
• You: Aren’t just stuck with a website that looks pretty or is full of cute and quippy copy. Your site will truly connect with your audience while helping you actually sell your services. You won’t be blindly just doing things because you should. Or ripping off someone else’s brand and content because you don’t have any idea where to start.

The goal of every content strategy session is for you to walk away with a detailed map for your content and brand’s voice, vision and values, along with peace of mind that you’ve got this website thing fully under control. (Wouldn’t that feel incredible?)

Here’s what you have when the roadmap is all done:

• A master plan for how information is presented on your online home with a detailed site map.
• Clear goals for every page and content recommendations for the high traffic pages on your site.
• A detailed buyer’s journey that visually maps out how you want people to move through the site.
• Brand messaging including your elevator pitch, vision and what words you use to discuss your brand.
• Brand mission statement including your core values and guiding principles.
• A game plan and guidance on your email opt-in to be used on the site.
• Best of all, peace of mind because you know exactly where you are heading.

Here’s how it all goes down:

• You book your roadmap.
• We follow-up with a booking link and your pre-work.
• We have a 1-hour chat via Skype to discuss all of it.
• I go away and create your roadmap. You get the first draft within 7 days.
• We make tweaks and you’re good to go.

Need a Content Strategy Roadmap plus copywriting for your website? Click here for the full enchilada.

Have questions about this service? You can book a 15-minute consult here.