content marketing strategy The Marketing Moxie Show

Episode #11 – Liz Lockard Breaks Down SEO Basics

Episode11_edited-2Episode #11 continues the Brilliant Basic Training Series with a look into the world of SEO.

Does SEO scare you? Or maybe you don’t even know what it is? Good news, on today’s episode we’re going deep on Search Engine Optimization with guest expert Liz Lockhard.  Liz helps demystify the world of SEO and gives us some SEO basics.

Items Discussed in this Episode:

  • What is Search Engine Optimization (SEO)?

  • The best way to get started with SEO

  • The importance of getting clear on your ideal customer for SEO purposes

  • Tips for finding the right SEO keywords

  • Why you need to build an umbrella to capture the keywords for your site

  • Checking your keywords before you write a blog post

  • What you need to do with your URL

  • Using the Yoast SEO plug-in to simplify your SEO and keep you on track

  • What is a metadescription?

  • Establishing authorship and what it means to SEO

  • Ways to break into organic traffic using on-site SEO and off-site mention in an effective way

[Tweet “Guest expert @lizlockhard makes SEO less scary on the #marketingmoxie #podcast “]

Top 3 Takeaways for this Episode: 

  1. On WordPress install the Yoast plug-in

  2. Put your idea customer first, find the language and words people will actually be using

  3. Don’t rely on one traffic strategy so we aren’t impact by a single change to Google or a Social Network.








Links for this Episode:

Liz Lockhard

Liz’s Free SEO Training

Google Keyword Planner Guide 

Yoast Plug-In for WordPress