email marketing The Marketing Moxie Show

Episode #12 – Ali Rittenhouse Talks Email Marketing Fundamentals

Episode12_edited-2In episode #12 we talk about email marketing basics as part of the Brilliant Basics series. Email marketing is a lynchpin of our online marketing and our guest expert Ali Rittenhouse shares lots of tips and ideas for making the most of  your email marketing.

Items Discussed in this Episode:

  • The instability of social media

  • The one thing Ali wishes everyone knew about building a list

  • Tips for getting your list started

  • Creating a “pink spoon” to get people to subscribe

  • Listening and looking for problems to solve with your opt-in offer

  • Why list size doesn’t matter as much as you may think

  • Unsubscribes and how they mess with your numbers

  • Focusing externally vs. internally

  • Telesummits and list size

Top 3 Takeaways for this episode:

  1. You cannot afford not to have an email list.

  2. Have a smoking hot opt-in that helps solves a real business problem for your ideal customer.

  3. Have a game plan for your email marketing.

Giveaway Alert!

Leave a review in iTunes for the show between now and April 15th and then email me to let me know. Just let me know your iTunes user name! I’ll be drawing for two of the Entrepreneur to Expert ebooks on April 16th.

Links for this episode:

Ali Rittenhouse

Ali Rittenhouse App in iTunes