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Episode #23 – Jackie Johnstone: Facing Facts About Facebook

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23We are talking Facebook today with social media strategist Jackie Johnston and what all these Facebook changes really mean to our business. Plus we have a chat about batch creating content, injecting personality into social media and how we both love some last minute pressure.

Items Discussed in this Episode:

  • What these Facebook algorithms actually mean to our business and Facebook strategies
  • Why this forces us to up our game by being more consistent
  • Jackie’s 4 content pillars for social media
  • How to inject your personality into your Facebook business page
  • Finding the right line for you in terms of what you share personally
  • Realizing that sometimes you need to make the ask in your content
  • How social media can help you make better purchasing decisions
  • The power of batch creating content and Jackie’s best tips for making the process painless

Top 3 Takeaways for this Episode:

  1. Don’t be afraid to experiment with your content to find the right combo for your audience.
  2. The power of personality for your social media. Find a way to add “you” into the mix.
  3. Batch your social media content to save time and your sanity.

 

 

 

 

 

 

 

Links in this Episode:

Jackie Johnstone

Jackie’s 4 Pillars Webinar

IFTTT

Pocket

PR for small business The Marketing Moxie Show

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