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Episode #5 – The Ins & Outs of Guest Posting Research

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In episode #5 we delve into the world of guest posting research in a bite-sized 12 minutes!

Items Discussed in this Episode:

  • The importance of guest posting research and why you can’t skip this step
  • Using your ideal customer to help shape your research
  • Looking at the competitive landscape to find opportunities
  • Getting up close and personal with every site
  • Leverage Google search and Topsy to find new opportunities
  • Take the time to get to know media/bloggers you’ll be reaching out to

[Tweet “Guest post research separates you from the rookies. Get the scoop in the latest episode of #marketingmoxie #podcast http://bit.ly/1bcXIGP”]

Top 3 Takeaways for this Episode:

  1. Get clear on your ideal customers and where they may be hanging out online
  2. Conduct in-depth research on the web site and find a “hole”
  3. Use Google and Topsy to unearth opportunities

 

 

 

 

 

 

 

Links in this Episode:

 

how to guest post PR for small business The Marketing Moxie Show

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