Feisty Friday The Marketing Moxie Show

Episode #81 – Strategy Shouldn’t Be a Buzzword


Calling something strategic doesn’t make it so. In fact, strategy is being used, and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors.

Items Discussed in this Episode:

  • I explain why the word ‘strategy’ puts me on edge as of late.
  • The difference between a strategy and a tactic is hard to grasp and easy to make interchangeable when they shouldn’t be at all.
  • When we use the word ‘strategy’ too often, we are setting the expectations off and it isn’t doing us any favor.
  • Why me being a minor in history relates to the terms ‘strategy’ and ‘tactics’.
  • How your strategy is the big picture plan (the ‘what’ and the ‘why’) and your tactics are your ‘how’
  • Your strategy can be stretched over months or years, while the tactics are your day to day to dos to reach that goal.
  • I’m not the word police, but I think the word ‘strategy’ should be used carefully so it doesn’t become just another buzzword.

[Tweet “Calling it strategic doesn’t make it so. New #feistyfriday with @magspatterson”]

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Links for this Episode:

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