Episode #92: Marketing Moxie Summer Reads: Business Models

The Summer Reads series continues today and I’m sharing some of my absolute most fave biz books with a focus on business models and things you need to know.

Be sure to share your fave biz books for next week’s episode (air date: July 21) and I’ll give you a shout out! Click here to let me know what books you love!

Items Discussed in this Episode:

Value Proposition Design addresses a core problem of every business: how to create products and services that people actually want to buy.
The Pumpkin Plan is about a person on the brink of failure in growing his business, and how he turned it around into a successful multi million dollar business.
Business Brilliant looks at the mindset difference between ‘middle class’ and multi millionaires.
Rework is probably my favorite book on this list; it’s very bite sized and digestible, and takes everything we’ve learned in the corporate world and throws it out the window.
Scrum takes a look at how people how spectacularly bad at doing things with efficiency. It gives a lot of examples of how to use ‘scrum’ to create efficiency in your business.
I was prepared not to like ‘Growth Hacker Marketing’ because of how skinny it is, but it is jam packed full of marketing advice and value.
If you haven’t read #girlboss and you are a female entrepreneur, run out and get it! She is sarcastic and frank in a way that most of us need to hear.
Small Giants really delves into why companies would choose to be great instead of big; it gets you thinking about the obvious choice might not actually be the best choice for you.

[clickToTweet tweet=”Need some biz book recommendations? Look no further than these 8 picks! #summerreads” quote=”Need some biz book recommendations? Look no further than these 8 picks! #summerreads”]