Category: The Marketing Moxie Show

The Social Media Smackdown continues with Carrie Green of the Female Entrepreneur Association (FEA) discussing building community and how she’s created massive engagement to fuel FEA’s growth using Facebook. Currently, FEA has 136,000 likes on their page, so Carrie’s uniquely qualified to be a guest expert. It’s a great example of social media success in action!

Items Discussed in this Episode:

• How Carrie started off playing with social media
• Deciding to focus only on Facebook because that’s where her audience was and setting a big goal of 25,000 followers
• The power of perseverance focusing on “getting good at Facebook”
• Carrie’s advice for just starting out with social media
• The importance of engagement and being really clear about your business message
• Creating content that aligns and connects with your message
• Carrie’s “good enough” test for all of her Facebook page content
• How you need to be on a mission to be amazing so you help enhance their life
• That everyone can be successful on social media by focusing on delighting your audience
• Carrie’s focus on Facebook and YouTube for her video blogs
• Why social media is all about giving

[Tweet “Carrie Green from FEA explains the good enough test for social media @featweets”]

Top 3 Takeaways for this Episode:

1. The power of focus so you can master a platform and really own a social media platform.
2. Why you want to focus on being amazing and delighting your followers. That will really set you apart.
3. Consider creating a “good enough” test for the content and images you share on your social media channels to set yourself apart.

Links in This Episode:

Female Entrepreneur Association

FEA Blog – Carrie’s Show

FEA on Facebook

We’re wrapping up the Brilliant Basics series today with a solo episode with yours truly! In this episode I give some concrete ideas on how to promote yourself without wanting to puke.

Items Discussed in this Episode:

• The internal politics of promoting yourself and why you need to get your head in the game
• Why you just need to start doing it, because if you want to play the game, you need to promote
• Three ways to get started
• The power of your local media and how to position yourself as an expert
• Getting on stage as a powerful way to build a following with face-t0-face interaction
• Leveraging guest posting to become an authority and boost your credibility
• My own experience with promoting myself and how it has impacted my business growth

Top 3 Takeaways for this Episode:

1. Promoting yourself is not easy for a lot of us and that’s a-okay. You just need to get over it and get moving.
2. Pick one thing to really focus on – speaking, guest posting, local media – so you don’t get overwhelmed. Your job is not to promote yourself full time, so nail one area before you move on.
3. Promoting yourself can yield big rewards. I’ve seen it in my own business and with my clients, but it’s not a quick fix. Good things take time and patience.

Links in this Episode:

• Local Media – Summer Slowdown is Your BFF 
• Speaking – MM14: Taking the Stage with Chantelle Adams
• Guest Posting – Free 5 Day Guest Posting Course 

Confession time. The one thing I didn’t get done before my vacation last week was my podcast episode for today. But hey, I’m the boss, so sometimes you’ve got to let things slide.

Instead today we have a fun post – the top 5 most popular Marketing Moxie episodes to date!

1. How to Promote Your Posts with Sophie Bujold 

2. Suzi Istvan Talks Brilliant Branding

3. Get Started with Guest Posting

4. Creating a Highly Effective About Page with Erica Lee Strauss

5. Figuring Out Your Brand Voice

(You can listen to the Top Five by clicking on the titles above or subscribing using the button below.)

Next week we’ll resume our regularly scheduled podcasting and later this month we’ll be into a brand new series with some seriously awesome guest experts.

If you are digging the show, I would LOVE (that’s right in all caps) for you to leave a review on iTunes.  Click the button below to find us over on iTunes.

More basics today! We’re talking about working with a designer. I wanted to add this episode to the series as it’s one of the most misunderstood things around. So many times people don’t truly get the intricacies of the process and what we need to do to get ready for our design project.  Guest expert Zsofi Koller shares a whole load of things you need to know about working with a designer.

Items Discussed in this Episode:

• What to expect from the design process

• Why that design brief is so critical and it should be comprehensive

• How to get your ideas out of your head and share them with your designer

• What you can do before you hire a designer

• Things you should consider when you’re looking to hire a designer

• The difference between custom and templated designs

• The cool factor of being able to do pretty much anything with custom design

[Tweet “Talking about the need to knows of design with @zsofikoller #marketingmoxie”]

Top 3 Takeaways for this Episode:

1. Really do your homework before you hire a designer and make a notes on what you like/don’t like on the web.
2. For you to find a designer that fits with you. Have a conversation, look
3. Create a brand that is true to you so it cohesive and consistent across the web.

Links in this episode:

• Zsofi Koller Design

• Planning a New Site Soon? (Blog Post)

Today we’re talking messaging. Big word. Lots of meaning and something that most people are completely overwhelmed by.  Guest expert Rebecca Tracey from The Uncaged Life has a way of cutting through the crap and getting to the heart of a message. She’s worked with 100s of entrepreneurs to help them do just that.

Items Discussed in this Episode:

• Why being obsessed with your message just holds you back.

• How to cut through messaging chaos.

• The must-haves for a good, clear message.

• Finding the big picture why and teaming up what you with how you do it.

• The importance of the high level so that you are connected to your business.

• Ideas for staying connected to your why.

• Why you need to invest in your business so you can learn the stuff you don’t know about running a business.

• What you need to do in your first year of business to actually sell your offering.

• How getting started is the key figuring out what will really work.

• The power of listening to your clients for creating small, problem-based packages.

• How much of your email list actually will buy from you and why that matters for group packages.

• How you can gain confidence with 1:1 work and the importance of getting feedback from clients.

• Success stories and how long it really takes to build a successful online business.

• Life situations and why it’s okay to grow things slowly.

[Tweet “Too much planning is just procrastination and other true stories with @rebecca_tracey #marketingmoxie #podcast http://maggiepatterson.com/episode16/”]

Top 3 Takeaways for this episode:

1. A message is two things. Determine what you stand for + what you do and who you do it for.

2. Remember you can be really good at what you do but, you need to learn the business and invest in yourself to master the basics.

3. Refine as you go and start where you are today. You just need to start.

Links in this Episode: 

The Uncaged Life

Nailed It 

This week we’re talking about systems with Amber McCue from NiceOps. While you may not think of systems naturally when it comes to marketing, it’s a critical component of being able to make marketing work for your business.  Without systems, the wheels fall off the bus…

Items Discussed in this Episode: 

• Why you need marketing (and other) systems to drive growth.

• Creating a plan so you can fuel growth.

• The marketing systems you must have in place.

• How to systematize the things you hate the most.

• The addictive nature of systems and outsourcing.

• A warning about your systems and how they need to evolve over time.

• How systems don’t need to be HARD.

• Where to start with creating basic systems.

• The power of pen and paper.

• How fun office supplies can make systems fun.

• When/where a VA can come into the mix and how to start building a team.

[Tweet “When it comes to systems, start with the end in mind. @AmberMcCue talks systems on #marketingmoxie #podcast”]

Top 3 Takeaways for this Episode:

1. If you don’t think you need systems, you probably do still need systems. Get started with a simple system.

2. Don’t be afraid to start building your team before you really need them.

3. Take the time to document your system – be clear on the why and how.

Links for this Episode:

• NiceOps

• Amber’s Blog System Template

• Business Brilliant

Lucky #13 for the Marketing Moxie podcast and today we have my buddy and fellow content creator and copywriter, Jules Taggart. She is in the hot seat today sharing all kinds of tips and ideas for busting out awesome copy for your site, blogs and more.

Items Discussed in this Episode:

• What you need to know about creating copy
• Why you need to be picky about your readers and stop trying to please everyone
• How first drafts should be pounded out quickly
• What you don’t need to be sorry about in your first draft
• Jules’ best kept copywriting secret
• Overused words in copy that we need to stop abusing
• How we inject storytelling in our writing
• Ideas for writing better headlines
• Where to get started with improving on your copy if you want to up your game

Top 3 Takeaways for this Episode:

1. Get the crappy first draft out of you, don’t worry over every little thing.
2. Make friends with the thesaurus in a big way. It’s not cheating. It’s a smart strategy for upping the quality of your copy.
3. Use a story in your copy so people can connect to them. Start the story near the beginning and then finish it further on in your copy to pull your readers through your copy.

Links in This Episode:

Blog Revival Challenge

Amp & Pivot

Maggie’s Post on Being Authentic and the Keg Party Story

Medium for Headline Inspiration