Today we’re talking messaging. Big word. Lots of meaning and something that most people are completely overwhelmed by. Guest expert Rebecca Tracey from The Uncaged Life has a way of cutting through the crap and getting to the heart of a message. She’s worked with 100s of entrepreneurs to help them do just that.
Items Discussed in this Episode:
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Why being obsessed with your message just holds you back.
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How to cut through messaging chaos.
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The must-haves for a good, clear message.
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Finding the big picture why and teaming up what you with how you do it.
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The importance of the high level so that you are connected to your business.
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Ideas for staying connected to your why.
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Why you need to invest in your business so you can learn the stuff you don’t know about running a business.
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What you need to do in your first year of business to actually sell your offering.
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How getting started is the key figuring out what will really work.
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The power of listening to your clients for creating small, problem-based packages.
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How much of your email list actually will buy from you and why that matters for group packages.
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How you can gain confidence with 1:1 work and the importance of getting feedback from clients.
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Success stories and how long it really takes to build a successful online business.
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Life situations and why it’s okay to grow things slowly.
[Tweet “Too much planning is just procrastination and other true stories with @rebecca_tracey #marketingmoxie #podcast http://maggiepatterson.com/episode16/”]
Top 3 Takeaways for this episode:
1. A message is two things. Determine what you stand for + what you do and who you do it for.
2. Remember you can be really good at what you do but, you need to learn the business and invest in yourself to master the basics.
3. Refine as you go and start where you are today. You just need to start.
Links in this Episode:
