Category: Feisty Friday

Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing.

Items Discussed in this Episode:

• There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that
• So instead of selling, we wait for things to magically manifest in our business
• There are ways to sell without being sleazy!
• Time and time again I see people holding back from sharing their gifts because they don’t want to be just another sleazy salesman, but if you are conscious of this, you don’t have it in you to be sleazy!
• You can sell and come from a place of real, genuine service, and I explain how
• Start thinking about what making more money in your business really means: how it can help you serve more people and give you the freedom to serve the way you want to
• If you’ve been honing your craft, why shouldn’t you be fairly paid for your gifts?
• We can sell with soul and serve, you just have to make the choice and activate change

[clickToTweet tweet=”Selling doesn’t have to be icky if you frame it up the right way.” quote=”Selling doesn’t have to be icky if you frame it up the right way.”]

Links for this Episode:

No B.S. Marketing School VIP Offer

Link to Free Marketing Moxie Facebook Group

A few weeks ago I was cruising the web looking for examples of good about pages…and sadly there wasn’t much I thought met the mark. Too much focus on me, me, me and not enough focus on what your customer needs from you. Which is why our about pages need a smackdown on this #feistyfriday episode.

Items Discussed in this Episode:

• I explain why about pages are so critical
• I give you 3 ways to make sure your about page gets it’s job done
• Check yourself: the about page is not all about you
• Cut the crap! Get rid of the fluff, hyperbole, long winded stories, over explanations, jargon, etc.
• Think of your about page as a highlight reel
• The close on your about page matters so much: get them to do something at the end

[clickToTweet tweet=”Your website’s about page…so not about you! Listen in to the about page smackdown.” quote=”Your website’s about page…so not about you! Listen in to the about page smackdown.”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Orientation Week is coming and starts Monday August 24th.  Instead of waiting for something to happen, make your marketing happen and get focused on what really matters – results. This FREE week-long even is 5 days of no fluff lessons to help you think about your marketing differently.

Get the details and sign up below.

Last week my family took a staycation and short camping trip close to home, with some surprising lessons learned along the way. Not to mention a few things that make me ranty, especially the abuse of design trends and more.

Items Discussed in this Episode:

• I’m sharing some ways to make some things start to happen with your marketing without getting overwhelmed
• Embrace Simple: the simplest solution is often the best one, don’t get in your own way by complicating things!
• If it’s not scheduled, it’s not real. It’s all well and good to have plans and ideas, but without a timeline or schedule, they just stay dreams
• Go against the trends: demand better for your marketing and your brand. Make it your own with a twist that makes you stand out!

[clickToTweet tweet=”Lessons from Summer vacation #feistyfriday #marketingmoxie” quote=”Lessons from Summer vacation #feistyfriday #marketingmoxie”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals.

Items Discussed in this Episode:

• Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool.
• If you’re going to ask for a referral, you need to do work that is referral-worthy.
• Customer experience is what will fire up your referral business.
• I break down how to make referrals a part of your business and make sure you’re not ignoring it.
• If you want referrals, you need to be someone who gives them without expecting to receive in return.
• It’s up to you to deliver the goods every single time to your customers.
• In a world where reputation is everything, we’re not going to refer someone who’s only so so.
• If you have a solid business, it’s easy for people to assume you’re full. So be careful to avoid messages like “I’m full” or “I’m booked out”.
• I share my top 3 ways to actually ask for a referral.
• Referrals are not a given, they need to be earned.

[clickToTweet tweet=”Referrals need to be earned. Here’s how. #feistyfriday with @magspatterson.” quote=”Referrals need to be earned. Here’s how. #feistyfriday with @magspatterson.”]

Links for this Episode:

The Referral Engine by John Jantsch

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Link to Free Marketing Moxie Facebook Group

Do you dream of abundance and fortune, in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The fortune my friends, is in your follow-up. Today, we break down some proven ideas on how to provide a top notch customer experience and build your business in the process.

Items Discussed in this Episode:

• Why ‘follow up’ is actually a very feisty topic.
• When you suck at follow up, you’re leaving money on the table.
• I break down some ways you can follow up very easily and quickly.
• Following up is not bugging someone, you just don’t know if you don’t ask.
• Having a follow up system should be a critical part of your process.
• I share some examples of awesome follow up systems that truly have worked.
• Following up with current clients (think of it like an upsell) should be a key part of your client strategy.
• Keeping in touch with your past clients is just a smart business move, take the time to maintain your relationships.

[Tweet “The real fortune is in your follow-up. #feistyfriday with @magspatterson #CX”]

Links for this Episode:

Free Surprise and Delight: How to Wow Your Customers Every Single Time Guide

Contactually

Link to Free Marketing Moxie Facebook Group

Brand experience, customer experience, customer care…total buzz words right? Earlier this year, one of my good friends said she thought that the “customer experience” conversation was on it’s way to being the next content marketing.  Trendy or not, I don’t think we can ignore it or pretend it’s not a critical marketing strategy if we want to grow.

Items Discussed in this Episode:

• When we have a great experience, we stand up and take notice. Shouldn’t this just be the norm?
• As a business owner, it’s up to you to make providing a great customer service experience your mission.
• If you don’t nail this piece, the rest really doesn’t matter!
• It costs 7 times more to acquire a new customer than to keep one you already have.
• If you want to make more of an impact, focus on the clients you have right now.
• This is the call for you to forget the marketing to do list, and to start surprising and delighting your current clients.
• This is simple, basic, rudimentary stuff, but it’s stuff that’s being forgotten in our businesses.
• My challenge to you: what’s your way you’re going to surprise and delight your customers?

[Tweet “Wowing your clients should be the norm. Not the exception. #feistyfriday with @magspatterson”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

It’s time for a math lesson – or maybe it’s a plea for us to all pay attention to the math so we can run more productive and profitable businesses.

Items Discussed in this Episode:

• We’re almost at the mid point of the year, which is when we start to look at where we are in terms of our ‘big goal’
• We may find ourselves doing something drastic to try and get to our goal, and this can be dangerous
• Before you do anything, please stop and ‘do the math’
• Conversion is the secret sauce in your business on what will take you from good to great
• Sometimes you need to look inside your business instead of outside for programs or coaches to help you reach your goal
• Don’t be afraid of the numbers and the math, they might end up being the best thing to happen to your business
• Google has a lot of tools we can use to dig into where we’re missing steps in our business and on our site
• Don’t lose site of the big picture and what really matters, don’t get carried away by the numbers and lose the soul of your business. You can have both!

[Tweet “Please do the math. It’ll save you biz bacon. @magspatterson explains. “]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Calling something strategic doesn’t make it so. In fact, strategy is being used, and abused and it’s about time we have a honest discussion about the fact that not everything is strategic, and when you call everything a strategy, you’re not doing yourself any favors.

Items Discussed in this Episode:

• I explain why the word ‘strategy’ puts me on edge as of late.
• The difference between a strategy and a tactic is hard to grasp and easy to make interchangeable when they shouldn’t be at all.
• When we use the word ‘strategy’ too often, we are setting the expectations off and it isn’t doing us any favor.
• Why me being a minor in history relates to the terms ‘strategy’ and ‘tactics’.
• How your strategy is the big picture plan (the ‘what’ and the ‘why’) and your tactics are your ‘how’
• Your strategy can be stretched over months or years, while the tactics are your day to day to dos to reach that goal.
• I’m not the word police, but I think the word ‘strategy’ should be used carefully so it doesn’t become just another buzzword.

[Tweet “Calling it strategic doesn’t make it so. New #feistyfriday with @magspatterson”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group

When you’ve worked in corporate, it’s hard sometimes to break free of those expectations and you can find yourself being way more formal than you need to be. Today, we dive into how you can still be professional and not sound over-the-top corporate in your communications.

Items Discussed in this Episode:

• If you come from a corporate environment, you can be so worried about being professional that you come across as formal and impersonal
• Not confusing being professional with being corporate is one of the toughest things to translate to the online entrepreneurial world
• You can be professional and have personality and not sound like a robot
• Some signs you are ‘overdoing it’ in being formal
• Why are we so scared of letting our personality out? The reason we started our own business is to be able to do our own thing!
• It’s easy to default to what we know and not step outside our comfort zone, but formality can sound very fake
• I share a couple quick tips for letting your personality shine through

[Tweet “Are you too corporate for your own good? @magspatterson explains.”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group