Category: The Marketing Moxie Show

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content marketing strategy The Marketing Moxie Show

Episode #70 – Become A Blog Genie (Three Wishes Optional) with Rita Barry

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Blogging is one of those business things we do over and over…and over, which means it turns into a chore. But don’t worry, today’s guest Rita Barry has us covered. As a pro blogger, Rita has some amazing advice on how to build a blog with real traffic, create systems and much more.

Items Discussed in this Episode:

  • How Rita went from a hobby blogger, to a professional blogger to teaching blogging
  • Rita explains how the healthy living blogging community inspired her to start blogging and getting to know that community
  • We can try to force a result or an outcome in our business, but sometimes things are going to happen as they should
  • The top things people don’t realize about building a blog
  • Rita explains how the amount of work that goes towards a blog can deter people, but can be totally worth it to grow your business with the right help and plan
  • Networking and building relationships is key to developing and growing your blog
  • You don’t have to network with people who you wouldn’t normally build a relationship with, you can connect with people you would truly be friends with so it’s not fake
  • Rita talks about systems to fill the gaps for bloggers: it’s not just as simple as ‘write, post, publish’!
  • Figuring out what your steps are for creating a blog is key, then break it down for the week so you don’t sit down to a blank screen on Tuesday night to publish Wednesday

Top 3 Takeaways for this Episode:

  1. It looks easy to publish a blog. You need to take the time to delve into the individual steps you take to publish your blog from start to finish. Nailing down these steps will help stop you from feeling so overwhelmed.
  2. Understand the importance of online relationships. It’s not just good enough to blog or spend our time writing, we have to take the time to actively engage with other bloggers and our readers to be able to cross-promote and get your name out to a wider audience. Do it from a place of genuine service and the rewards will follow.
  3. Look at your blog systems. Maybe you need a blog systems overhaul. Really look at where your systems need help, where they bottle neck, and where you’re falling down. It’s really important to understand that without a blog system, you may be skipping vital parts.

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Links for this Episode:

bloggenie.ca

Link to Free Marketing Moxie Facebook Group

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Feisty Friday The Marketing Moxie Show

Episode #69 – What if…Facebook Went Away Tomorrow?

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Tough love and straight talk for those of you (um, me included) who rely heavily on Facebook for your business, because if it all goes away overnight, we’re going to have some big ol’ problems. In this bite-sized episode, I break down how to diversify and why building on “rented land” is a problem for the long-term.

Items Discussed in this Episode:

  • How finding what I thought was my perfect vacation home relates to running your business on Facebook
  • Most of us who have online businesses are very Facebook dependent
  • I’m challenging you to get all of your eggs out of the Facebook basket and diversify, and I’ve got some tips for how we can do so
  • Use your Facebook ads on Twitter, LinkedIn, Youtube, etc. Another platform may surprise you with its results for your business
  • If you’re connected on Facebook, connect on other platforms also with the same people
  • It’s not a matter of if Facebook will go away, it’s a matter of when it will go away

[Tweet “What if Facebook went away tomorrow? #feistyfriday with @magspatterson”]

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Links for this Episode:

Link to Free Marketing Moxie Facebook Group

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systems The Marketing Moxie Show

Episode #68 – Getting Your Business Organized with Alaia Williams

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If you’ve ever thought “I need to get organized”, today’s episode is for you.  My friend and systems powerhouse Alaia Williams joins us to talk systems, organization and tools.

Items Discussed in this Episode:

  • Tackling a large project all at once can cause you to crash and burn, start small!
  • Alaia shares her favorite systems for getting started on organization
  • There’s a misconception that systems in your business will restrict you, when really it helps free you up
  • When picking a system, it’s really important that it integrates with what you already use
  • Contact management systems are key, Alaia shares her favorite and some runner ups based on where you’re at with your business
  • Finding a financial system of some sort that works for you is essential, Alaia shares some of her favorites that helps eliminate time wasting
  • Project management systems work very differently for each business, you have to find the one that works for you
  • What do you use for a calendar? Alaia uses google calendar and she explains why and how it works so well for her and her systems
  • How to figure out what your marketing is and create a system around it versus just picking a popular one
  • Alaia uses the book ‘Get Clients Now’ (link below) to teach us how to create your marketing system around getting more clients

Top 3 Takeaways for this Episode:

  1. When it comes to systems and organizations, we are so overwhelmed. Starting where you are and being okay with that versus tackling an entire huge project all at once is key. It’s okay to take on one small change at a time instead of revamping your entire organization system.
  2. Essential Systems are contact management systems, and it’s something most of us are falling down on. It’s so important to act with integrity and make sure you’re really closing the loop on communication for follow through. Also finding a system for financial management that works for you is key.
  3. Get the book ‘Get Clients Now’ (Link below) to prioritize your most urgent need in your business.

[Tweet “The #1 system you need – and it’s probably not what you think…@alaiawilliams + @magspatterson have you covered”]

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Links for this Episode:

Alaia Williams

Contactually

Basecamp 

Asana

Get Clients Now By CJ Hayden

Link to Free Marketing Moxie Facebook Group

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Business Strategy for Entrepreneurs The Marketing Moxie Show

Episode #67 – Are You Pushing or Pulling?

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Do you feel like marketing sucks up all your time, but your business is kind of flatlining? It may be a case of too much push and not enough pull in your marketing. If so, it’s time for you to push outside the safe zone so you can share your story and message with a wider audience.

Items Discussed in this Episode:

  • Marketing can be such busy work where we spend all our time working on our business and not in our business
  • To get the highest possible value out of your marketing, you can’t just push your content into the world and expect something to happen
  • How do you actually grow a platform? You have to start pulling!
  • I share some examples of how to pull people to your site by stepping off your own platform
  • If stepping outside your comfort zone seems scary, start small and work on one thing at a time

[Tweet “Stop trying to push and start pulling people instead to your biz. #marketingmoxie @magspatterson”]

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Links for this Episode:

Guest Posting Platinum Package

Link to Free Marketing Moxie Facebook Group

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business storytelling The Marketing Moxie Show

Episode #66 – The Problem with Being the Best Kept Secret

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The idea of being a best kept secret sounds like a good idea because it’s exclusive. But as an online business owner, it’s a terrible idea that’s seriously bad for your biz!

For you to show up fully and make an impact people need to know about you. Today’s episode breaks down how to overcome this at a high level with some tangible ideas on how to put yourself out there more.

Items Discussed in this Episode:

  • The real challenge is not our competition or the market, it’s obscurity.
  • If no one knows who you are, that will kill your business.
  • It can be really challenging to show up in the middle of a party and introduce yourself, but the online world is easier to navigate and I’ll tell you how.
  • Why showing up to give your service with receiving nothing in return is so important.
  • How I figured out I couldn’t just rely on referrals for my business and what I did about it.
  • People want to tell others about you, but you have to let them know you’re open for business!
  • If you’re letting your clients know you’re open for business and you’re showing up and service, what else do you need to do?

6 Core Concepts of Being ‘Sticky’ (From Made to Stick):

  1. Simplicity: In order for your audience to really latch onto something, it has to be easy for them to grasp.
  2. Unexpectedness: The idea that you need to create friction and violate expectations.
  3. Concreteness: To be clear, you need to talk about things in terms of human action.
  4. Credibility: Let the concepts of what you’re putting out into the world be credible on it’s own merit.
  5. Emotions: You need to make people feel something to connect to you and your brand.
  6. Storytelling: When you hear a story, it becomes a shared experience and part of your imagination.

[Tweet “Are you too good of a well-kept secret? @magspatterson #marketingmoxie on putting an end to that”]

Top 3 Takeaways for this Episode:

  1. If you want to have a successful business, being the best kept secret is a terrible idea! You need to be somebody that people know your name. Being of service and being open and transparent is going to increase your chances of not being obscure.
  2. Referrals and Reciprocity should be a given. Really service the clients you have today and serving them is what’s going to make this happen. Don’t be too focused on generating new business instead of service your current clients.
  3. We need to be using the ‘sticky principles’ to be intentional in the ways you create your ideas and information so people can really hold onto it.

 

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Links for this Episode:

Made to Stick: Why Some Ideas Survive and Others Die

Link to Free Marketing Moxie Facebook Group

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customer experience Feisty Friday The Marketing Moxie Show

Episode #65 – Brand Experience: You Are Your Brand

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We talk so much about our brand and think immediately of design, but what about the rest of the puzzle? Do you live your brand and truly embody it? Food for thought in this Feisty Friday show.

Items Discussed in this Episode:

  • I share some of my ‘hair-raising’ stories, and how it relates to your branding
  • How many seconds does it actually take to make a connection with your audience?
  • If you don’t walk your walk and talk your talk, you are doing your brand a disservice
  • It’s so easy to just become a commodity, I share how to avoid this
  • Nobody’s perfect, I make mistakes, but awareness is super important
  • I issue a challenge for your branding (don’t worry, I’ll be taking on this challenge with you!)

[Tweet “Brand experience, why ponytails aren’t great branding and more with @magspatterson.”]

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Links for this Episode:

Link to Free Marketing Moxie Facebook Group

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Fascination Advantage The Marketing Moxie Show

Episode #64 – How to Fascinate in Your Marketing

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Have you ever wondered why one person is so fascinating and another is completely forgettable? Could be the same message or story, but the person sharing it makes all the difference? Welcome to the science of fascination, and the Fascination Advantage System created by Sally Hogshead.  In this episode I talk about the power of this system, how to use this information for your business and a few of the things it taught me about myself.

Items Discussed in this Episode:

  • The difference between the Fascination Advantage test and all the other tests out there.
  • The concept and science behind the Fascination Advantage System and how it helps you stand out in your marketing and business.
  • Way to ‘make a story sticky’ so you don’t get ignored or quickly forgotten.
  • A breakdown of how the system works and using your primary/secondary advantage.
  • My primary advantage and my secondary advantage and how I apply them to my business and marketing.
  • Discussion of some of my favorite applications for the Fascination system.
  • Some of the ‘double trouble’ archetypes and how they can help you stay out of trouble.

[Tweet “Want to stand out. You need to be fascinating. #marketingmoxie with @magspatterson”]

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Links for this Episode:

Take the Fascination Advantage Test

Link to Free Marketing Moxie Facebook Group

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Feisty Friday The Marketing Moxie Show

Episode #63 – It’s All A Test. Be Prepared to Fail.

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Business is so much easier when you approach a lot of what you’re doing as a test. The more you test, the more you correct and you’re on the road to success that much faster.

Items Discussed in this Episode:

  • It’s so easy to stay paralyzed by fear of failure in your business and not do anything to grow
  • Taking the action to fail actually can lead to success
  • By failing spectacularly at launching my first group program, I learned how great I am at one on one coaching and why it works best for my business
  • Everything we do in our business is like running a lab-it’s all about testing and failing and testing and succeeding
  • What may work for one person may not work for another in the exact same business
  • Why trying and failing in your business is like poker

[Tweet “It’s all a test. Be prepared to fail. New #feistyfriday from @magspatterson.”]

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Links for this Episode:

Link to Free Marketing Moxie Facebook Group

Categories
business storytelling Fascination Advantage The Marketing Moxie Show

Episode #62 – Creating a Category of One with Dr. Michelle Mazur

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When it comes to speaking, and pretty much anything else, it’s all too easy to be forgettable. Dr. Michelle Mazur joins us today to talk about how to create a story around you and your business that’s uniquely you and positions you into a category of one.

Items Discussed in this Episode:

  • Is just telling your story enough? Michelle explains why it’s not even close to enough.
  • Making your story ‘audience centered’ is key to speaking.
  • Michelle explains how you can use your story to create a connection with the audience, and then move on to how it can help them.
  • How to find your ‘small moment’ stories and then how to think about relate that to your audience.
  • Storytelling is almost like a fable, it should have a ‘moral’ or a key point to takeaway.
  • Michelle explains how to position yourself in a category of one, and why it’s so important.
  • What is a ‘me too’ speaker, and how can you avoid becoming one?
  • If you could pass your notecards off to someone else and they could give the same speech, your content is ‘milk’.
  • If you know your natural advantages, you can use that to create your presentation.
  • Michelle explains how to bring the category of one concept into everything else you’re doing, not just public speaking.
  • How to think about the conversation you’re participating in to position yourself as somebody different in your field.
  • Once you discover your core message, Michelle describes how to keep it consistent.

[Tweet “Does your presentation pass the notecard test? @drmichellemazur talks about positioning yourself as a category of one.”]

Top 3 Takeaways for this Episode:

  1. Your presentation doesn’t need to be about you. The story should be something people will actually be interested in. Just writing up your story and pitching speaking engagements with it is not enough.
  2. Are you standing alone? Are you in a category of one? Can you pass the ‘notecard test’? There is nothing worse than a boring or vanilla speaker.
  3. Don’t botch the closing.The last impression of your speech is the most important thing. What do you want your audience to feel, takeaway, and act on?

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Links for this Episode:

Dr. Michelle Mazur

Michelle’s Audience Journey Freebie 

Marketing Moxie Facebook Group 

Categories
Feisty Friday The Marketing Moxie Show

Episode #61 – Running an Online Business: What They Didn’t Tell You

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Some truth telling and a true story about my first online course back in the day in today’s episode. Dishing up feisty thoughts on what “they” don’t tell you about running your online business amid the big promises and formulas.

Items Discussed in this Episode:

  • When I entered the online world, I actually thought it would be easy to make money online – which we all know isn’t exactly true.
  • The people who make millions online are the extreme exception, not the rule!
  • When you only have influencers or early adopters, it’s very hard to scale your business; 1:1 work is really the fastest way to a profit.
  • The very first something is launched in the software market, it isn’t an immediate success-you need to go through the cycle.
  • Don’t be afraid to buck the trend and use what works for you!

diffusion-of-innovation-maggie

[Tweet “Starting an online business – what they didn’t tell you. #feistyfriday”]

Links for this Episode:

Link to Free Marketing Moxie Facebook Group