Whether you’ve been hanging out in the online business world for weeks, months or years, you’ve probably heard a lot of “rules” about how things need to be done.
Rules, formulas, success strategies, blueprints – there’s an endless list of these things you should be doing according to the 24/7 parade of experts.
A lot of these things fall into the category of best practices and are proven ways to help you accomplish your goals. And hey, why kill yourself to create a revolutionary way of doing things when this shit is proven? That’s a great way to drive yourself into the ground, no need for that!
On the other hand, a lot of these things fall into the realm of what I like to think of as B.S. online marketing myths, especially when they’re taken out of context by would-be experts or business owners who simply don’t know any better. Or they actually do know better and don’t give a rat’s ass because racking up cashola in their PayPal account is priority numero uno.
Here’s my handy list of B.S. online marketing myths that need to be put to rest or at least taken with a grain of salt:
#1. The Money is in Your List
Yes, email marketing can be extremely effective, and when you sell to your list you can make some significant sales. But only when it’s done right. Which is precisely where the “money is in your list” mantra falls apart.
Email lists aren’t all created equal. Business owners who “sell to their list” successfully use a sophisticated system of nurturing, managing and connecting with their list, from opt-in sequences to ongoing content and more. They don’t just show up and say, “Hey email subscriber, welcome to my list. Now gimme all your money.”
The problem is that somewhere along the way, the concept of the money being “in your list” turned into your email list is just like a ATM. Your email list will only respond to your sales emails and promotions if you show up the rest of the time and deliver immense value, but most of all treat them with respect. No funnel, no email copy and no offer will ever replace respect. So before you decide your email is a magic money making machine, decide how you’re going to add value before you sell.
#2. Make Money While You Sleep
I don’t know about you, but I definitely love waking up to new sales in my inbox. But I don’t fall asleep every night and rub my hands together and think, “How much sweet, sweet money will I make while I sleep?”
Yes, you can make money while you sleep. But that shiz doesn’t just magically happen. And it’s likely going to take WAY more than writing an ebook and throwing it up on a LeadPage to make that baby actually work.
Here’s what’s not being said about the magic bullet called passive income. There’s nothing at ALL passive about it when you’re creating it, and it may take months or even years for it to get to the point where it’s truly passive.
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For every passive income success story, there’s 100s of more people grinding out meager passive income sales on the side while they coach, consult and do more. Sure, you can go all in on passive income and decide you’re not working 1:1 anymore, but you’d be the exception, not the rule. (Hear that? It’s the sound of bubbles being burst, sorry friends!)
#3. Everyone is an Expert!
I’m going to spare you the string of expletives that I often spew out when I see so-called experts claiming their expertise.
Anyone CANNOT be an expert on anything. Period. Even on the Internet. No matter what that book you read says or what some blow hard Internet marketer tries to convince you. Stop.
Of course, expertise is subjective, and we all do need to start somewhere. But there’s a way to share your knowledge and let your work speak for itself without trying to trump yourself up into being an expert.
If this makes you uncomfortable, it may be time for you to think hard about if what you’re offering or focusing on is in line with what you can truly deliver results on. Doing something once for yourself doesn’t make you an expert.
Thanks to the expert economy where everyone is a would-be expert, the bigger distinction is just doing the work and delivering real results. That’s where we should all be focusing our energies.
#4. If You Build It, They Will Come
After spending months getting your new website ready – writing copy, working with a designer – your launch day is finally here. The hard work is over, as you’ll be live on the internet and sales will be rolling in.
Launching a website is the easy part. Actually getting traffic to your site will be a work in progress, as you focus on social media, SEO, referral traffic and so much more. And it’s harder than it seems, especially in 2015.
I started my first blog nearly 8 years ago, one that I built up to having more than 12,000 unique visitors per month at one point. How? For starters, I blogged five days a week – that’s literally hours spent every single week on writing and photography for each post. Then there’s marketing time spent on social networks, email marketing and more.
That same scenario has played out time and time again on blog projects I’ve been involved in. If you want consistent and significant traffic, you need to be creating great content, working on your SEO and promoting that content well.
Traffic doesn’t just magically arrive on your site. You earn it. Which brings me to my next point…
#5. What You Really Need is More Traffic
Let’s say you’ve got a steady stream of visitors to your site each month, but you’re not making that many sales. And the number of subscribers you acquire each month is nothing to get excited about.
Conventional wisdom is that to get more sales, you need more traffic. You need more people coming to your site to fix your problem, right?
All the traffic in the world doesn’t matter if you’ve not got the fundamentals on your website in place. If that traffic arrives on your site and it’s a janky hot mess, it simply won’t convert. You can keep sending more and more and more traffic, but it’s not going to make a difference on your bottom line.
It’s like pouring water into a bucket with a hole in the bottom, you’re never going to be able to fill it up.
Conversion rate optimization can be incredibly complex, but I can guarantee there are improvements you can make to your site starting now to help get your visitors to stick around and take action. (I’ll be addressing one of the biggest ones with online business owners during Orientation Week – details below on how you can join us.)
It’s your business and you’re the boss…so you get to make the rules and can decide if you’re going to believe these myths or not. Many of these myths we’ll be putting to rest for good during the fun and free event I have coming up, Orientation Week. Consider this your invite to join us.
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This August, instead of deciding you’ve got 2015 handled, what if you tapped into that feeling and took your marketing back to school? And not to just any school, but the No B.S. School of Marketing, a place where you get to reinvent your marketing (and how you think about it).
Orientation Week is a week-long, 100% free event with a daily lesson. No fluff. You’ll get in and you’ll get out. Best of all, each day you’ll get something done in your business that sets you on the path to marketing success.
Get the details and join us by hitting the button below.