The law is one of those things that seems unglamorous and super expensive as a small business owner, but guest Tamsen Horton breaks down why covering your bases is the best way to be more creative. If you’re in business, you need to handle your legal stuff and this episode explains the areas of your business that need protection.
Items Discussed in this Episode:
- The biggest things Tamsen sees entrepreneurs skipping over when it comes to legal necessities
- Why and how to treat your website like your storefront
- How protected are you online? How to tell and how to gain protection
- Tamsen explains the difference between copyrighting and trademarking
- Why you have to do the ‘hard legal stuff’ at the beginning and why it’s not smart to wait
- Why the law should be customized to your business
- Tamsen’s advice for picking a lawyer
Top Takeaways for this Episode:
- The law is what lets us be creative. Without protecting our intellectual property, we can’t be as creative as we want to.
- Get it in writing! Any joint venture, contract, etc. Protect yourself by having something in writing.
- Legal things are not meant to be templated. This is your business and your life, the best way to conduct business is not using a one size fits all template. Educate yourself to protect yourself.
No matter what you’re promoting, it can be hard to stand out. Especially when it’s not time sensitive and the goal is to boost the listenership of your podcast. In this episode fellow podcaster Katie Krimitsos shares how she created a promotion around Shark Week in August to have former Shark Tank guests on her show and create buzz in the process.
There’s no denying the power of using stories in your business, but there’s an art to storytelling that should not be understimated. In this solo show I talk about why storytelling is so effective and my best tips from 15+ years of working with corporations and entrepreneurs to help them create their stories.
I’m using a loose definition of what it means to be “unconventional” but this show is a solo episode talking about 1:1 work and how in these crazy Internet circles, it shouldn’t make us feel dirty. In a world of passive income and punching time for dollars in the face, all that “shoulding” can majorly mess with business.
Today we’re diving into the ins and outs of creating a video-based show with guest expert Victoria Prozan. A designer to her core, Victoria has a talent for translating the world of design for the rest of us so we can use it to illicit emotion and get people to take action.
Today we’re talking launching. Don’t run – our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more.