Category: The Marketing Moxie Show

Today we start a new series, Brilliant Basic Training. This is a multi-week series where I’m teaming up with some of the smartest, savviest experts around to talk about the basics of online marketing.

The idea is that we need to understand the basics so we can understand what things best will work for our business. No cookie cutters or one-size-fits-all allowed.

We kick off the series today talking branding with guest expert Suzi Istvan who is a brand strategist and designer.

Items Discussed in this Episode:

• Why someone else’s brand would look bad on you
• The difference between finding inspiration and copycatting
• Creating the right business model for you and ditching the shoulds
• How online marketing is a new field and we are writing the rules as we go
• Ideas for shaping your brand so it really showcases your personality
• What makes a brand and the story you are telling
• Understanding WHY you want certain design elements on your site
• How Suzi’s feedback helped me start attracting the right customers
• The top three things you need to know before you start working with a designer

Be sure to tweet us with the #marketingnerds hashtag! Suzi is at @socialsuzi and I’m at @magspatterson.

[Tweet “Talking brilliant branding with @tweetsuzi on this week’s episode #marketingmoxie #podcast”]

Top 3 Takeaways for This Episode:

1. Really take the time to understand your niche, gifts and what your unique angle is.
2. When you are looking at elements of various sites, understand how they could work for you and WHY.
3. Consider how you want your site to make your customers feel when they read your copy and look at your visuals.

Links for this Episode: 

Social Suzi

Kris Carr’s Web Site Would Look Terrible On You (Video)

How many times have you had a published guest post, you tweeted it out or posted it on Facebook and then it quickly died. Today, we’ll dive into how to make the most of every single post and maximize it’s life for a loooooong time with our guest expert, social media speaker and consultant, Sophie Bujold.

Items Discussed in this Episode:

• Why you want to make yourself “available” the day a posts hits
• Tracking dates of upcoming posts to avoid surprises
• The most effective ways to promote guest posts via social media
• How to take things further by sharing via email
• Posting excerpts of published post on your site and writing related articles
• Why you want to share content more than once
• Using guest posts as background or reference materials
• The one thing that our guest expert Sophie Bujold thinks you need to know

[Tweet “Don’t let your guest post languish!@sophiebujold shares tips on how to make the most of every post #marketingmoxie http://bit.ly/NODR5B”]

Top 3 Takeaways for this Episode:

1. Make yourself available the day of your post by commenting, answering tweets and being all kinds of awesome.
2. Maximize your posts by sharing via social media on the day of and on an ongoing basis.
3. Create a press page on your web site to showcase your guest posts.

Links in this Episode:

Sophie Bujold 

Entrepreneur to Expert eBook

In episode #3 of the Marketing Moxie Podcast we continue looking at the role of your web site in positioning you as an expert and bringing business in the door.

This episode goes in depth and looks at one of the most visited pages on your web site, the about page. We are joined by copywriter Erica Lee Strauss who has my back on all things about page. Erica is a copywriter who works with female entrepreneurs to create copy that pops with personality.

Items Discussed in this Episode:

• Why the about page is so critical for your customers and everyone else that visits your site
• The about page balancing act
• Creating connection with people who buy from you
• Asserting expert status

Top 3 Takeaways for this Episode:

1. The about page isn’t all about you. It should be a balance between your experience and how you can help.
2. Be clear so that people can instantly decide if they are in the right place. Don’t try to be overly clever and cause confusion.
3. Make it easy to say YES to you. From bloggers to customers, you want them to look at the page and have it be a hell yes every single time.

[Tweet “Is your about page helping or hurting you? @ericaleexo+ @magspatterson get down+dirty on about pages+more. #podcast http://bit.ly/1fExZo3”]

Links in this Episode:

Erica Lee Strauss

Erica’s Overnight Celebrity Offering

Maggie’s blog post on about pages

In episode #2 of the Marketing Moxie Podcast we continue looking at the role of your web site in positioning you as an expert and bringing business in the door.

We are joined by Money Making Expert, Ellen Ercolini who will share her insights into how to fix your site so you aren’t leaving money on the table. A certified coach, She works with creative entrepreneurs to help them map out a plan for success and make more money.

In this episode here’s what we’ll cover:

• How your web site isn’t just there to serve your customers
• The role of your website in elevating you to expert status
• The biggest mistakes people make on their site and to avoid them
• The #1 thing you need to fix asap
• What a brand voice actually is
• Common issues people fall into with their brand

[Tweet “Stop losing money+hurting your cred. @EllenErcolini+@magspatterson talk about web site fixes #marketingmoxie #podcast http://bit.ly/1fExZo3”]

Take aways for web site clarity:

• You need to make it simple for people to understand and next steps to be outlined.
• Your site isn’t just about your customer’s needs.
• Be ready to make changes as you change and grow.

Click here to get your web site clarity checklist.

Items discussed in this episode:
Ellen Ercolini

Are you Leaving Money on the Table Series

Press Kit Principle

Get a Copy of the Transcript for Episode #2

Click here for a transcript of this episode