Category: The Marketing Moxie Show

We hear it all the time: follow your passion! But today’s guest has a different spin on passion and purpose. Author and writer Jeff Goins joins the show today to discuss his new book, The Art of Work.

Items Discussed in this Episode:

• Jeff discusses how he never thought he had a ‘dream’ but followed the thread of his life to narrow down what it could be.
• The past doesn’t have to dictate your future, but it can inform it.
• Jeff explains how finding out your pursuit is the easiest part, but the work that goes into it from then on is the real process and the journey that lasts your whole life.
• Jeff’s advice on how to master our own skills in a way that lets us write our own ticket.
• With the changing economy, you have to be ready to accept your calling can be more than one thing.
• If you have several things that you do and that compliment each other well, you will always be able to change and grow with your life and the economy.
• Jeff explains the different hats he wears in his business and combines those skills to benefit his career in the best way.

[Tweet “Passion, purpose and the Art of Work with @jeffgoins. #marketingmoxie”]

Top 3 Takeaways for this Episode:

1. What can you do to master the skills you need to be in charge of your future? Where are you today and what do you need to get where you want to go?
2. Accepting your calling can be a challenge, but once you tap into that you’ll be able to adapt as the world of work evolves.
3. What different hats do you wear, and how can you wear the ones that are most aligned with your calling?

Links for this Episode:

Jeff’s site

The Art of Work by Jeff Goins

Link to Free Marketing Moxie Facebook Group

If you’re a creative, I’m willing to bet that the word legal or lawyer puts your back up because it feels constricting. The reality is that, creatives absolutely need a legal strategy in place. This episode has Chicago-based lawyer to creative Patrice Perkins, breaking it all down.

Items Discussed in this Episode:

• When you’re a creative, legal stuff can seem boring. Patrice explains how to look at in a different way to get excited about it.
• Patrice cautions against ‘following the herd’ with legal for your business and what you definitely shouldn’t DIY.
• We chat about some of the best options for creating a plan to protect your IP.
• Patrice explains what a trade secret is and why it’s important in your business.
• The ‘quick and easy’ way to tell the difference between a copyright and a trademark.
• One of the things that keeps entrepreneurs up at night is someone taking our course or offering, sticking their name on it, and calling it their own. Patrice explains how easy and inexpensive it can be to protect our content.
• What to include in your terms of service to protect yourself and your process.
• There are people out there trying to rip us off, but the majority of cases are people who just aren’t thinking or simply don’t know any better. You need to protect against both and Patrice explains how.
• Patrice breaks down exactly what a copyright is and what it means for your business.
• The one thing Patrice wishes everyone knew when it came to the law and their business.
• Why preparing for the worst case scenario can be beneficial to your business (and doesn’t mean you’re being over the top).

[Tweet “Do you know what a trade secret is? You should – @creative_esq tells us in this chat with @magspatterson”]

Top 3 Takeaways for this Episode:

1. You can’t afford not to protect your IP. And by doing that you’re actually giving yourself more time to expand and do more of what you love.
2. Hello, trade secrets. This could be just the solution you’re looking for.
3. Consider starting to submit your copyrighted works as you create them so that you’re fully protected from copycats and would-be rip off artists.

Links for this Episode:

Creative Genius Society (Patrice’s Blog)

Creative Genius Law (Patrice’s Website)

Link to Free Marketing Moxie Facebook Group

If you’ve ever thought “I’m not good enough” or “they’re going to find out I’m a fake” – this show is for you. Why? Because you’re likely experiencing impostor complex. Coach Tanya Geisler breaks down the essentials of impostor complex, why it’s actually good news if you have it, and how to live with it.

Items Discussed in this Episode:

• Tanya explains what the impostor complex is and some signs that you are currently struggling with it
• When we recognize that we’re experiencing the impostor complex, how can we deal with it and work through it?
• Why having the impostor complex means you’re actually stronger than most around you
• How the impostor complex in parenting parallels running your business
• Why hearing stories of others having the impostor complex can show us we are in excellent company
• Tanya shares some hallmark concepts of the impostor complex and how to deal with them
• Knowing we won’t get rid of the impostor complex fully, Tanya gives us pointers on how we can quiet it and learn to live with it on a daily basis
• Some of the common lies the impostor complex tells us
• How the impostor complex can actually help us be better in our business and question ourselves in a healthy way

[Tweet “Feeling like a fake? @tanyageisler explains why and what you can do about it”]

Top 3 Takeaways for this Episode:

1. Remember that if you have impostor complex that it means you’re high performing and that you actually care about being excellent at what you do.
2. Embrace the fact that impostor complex isn’t something you can defeat, but you can learn how to live with.
3. Learn the lies of impostor complex so you can quickly identify when you’re going “there” – being aware of it makes a huge difference in managing it.

Links for this Episode:

Tanya’s site

Sign up to Tanya’s list to get the 12 Lies of the Impostor Complex

Link to Free Marketing Moxie Facebook Group

If you don’t know today’s guest, you need to. She’s an absolute powerhouse when it comes to digital strategy. Marie breaks down what a digital strategy is, why you need one and why this is something you can’t afford to overlook.

Items Discussed in this Episode:

• If you think of web design as the ‘what’ then strategy is the ‘how’, digital strategy helps you decide how you’re going to use digital tools to help you reach out business goals
• Marie shares where we are struggling with our digital strategy and how to fix it
• The difference between a content strategy and a digital strategy
• The numbers that Marie looks at to create and analyze a digital strategy
• Why you shouldn’t be scared to look at your numbers, they can actually empower you!
• We spend so much time in creation mode that we don’t remember to reuse our content and optimizing all the things we already have
• Marie explains how to create a long term strategy and not just a short term strategy for your offerings and promotions
• Sometimes you need someone you trust to tell you what to do with your business, we don’t give ourselves the same advice we would give to our friends
• Why and how Marie started to obsess and incorporate digital strategy into her business instead of just web design
• Marie shares some of the biggest mistakes made in planning and designing your site
• Going through rebranding and changing your website should push you completely out of your comfort zone, then you know you’re not pushing yourself hard enough
• Marie tells the story of a quick blog she posted to Medium and how it took off unexpectedly. It’s a great example of how testing the waters and stepping outside of your own platform can surprise you with how beneficial it could be
• Marie and I discuss how much time to set aside to work ‘on’ your business instead of ‘in’ your business

[Tweet “Do you have a #digitalstrategy in place? @Mariepoulin breaks down why you absolutely need one”]

Top 3 Takeaways for this Episode:

1. Do you have a digital strategy? No – then you probably need on that breaks down all the moving pieces you need to operate your business.
2. Outside perspective is critical – there’s no need to go this alone. Get people you trust to weigh in on what they think.
3. Are you blocking out time to work on your business, not just in your business? Time to block out time each week so you’re focused 100% on the things that will drive your future.

Links for this Episode:

Marie’s site

Digital Strategy School

Oki Doki

Amy Porterfield’s Episode that covers context switching

Link to Free Marketing Moxie Facebook Group

Warning – ranty times ahead. This week, I get super feisty about Facebook and how people forget the whole point is people when building community. Thanks to Michelle and Val for the inspiration for this episode, as I often wonder if how I feel about people behaving badly is, well you know, just me.

Items Discussed in this Episode:

• If we’re going to all use Facebook for business, please act like a human. If you wouldn’t do it in person, please don’t do it on Facebook! (Official hashtag #notcool)
• I’m all for selling on Facebook, but it needs to be in an appropriate time and place. Showing up only to sell is not okay and means you’re entirely missing the point of community.
• Communities are for connecting, not for list building. Think about how stringent you want to be, and how you want to connect with that person.  Sending a PM to say you must give me your email is obnoxious. (Please stop it.)
• Do not private message people without their permission. You don’t need to solicit, if people want to buy your stuff they will. It’s the online equivalent of telemarketing and it feels desperate.
• Think about poor citizenship and how you can be of the greatest possible service as it will make you stand out.

[Tweet “Are you doing any of these things on Facebook? Please stop now. @magspatterson #feistyfriday”]

Links for this Episode:

Link to Free (No Email Required) Marketing Moxie Facebook Group

Too many times people don’t realize that one of the key things people do to grow their list is using paid traffic – usually Facebook ads – to make it happen. Today’s guest Claire Pelletreau is an absolute Facebook ads genius, and loves all things conversions and math, so we have a lively discussion about traffic, conversions and more.

Items Discussed in this Episode:

• Facebook ads can be such a pain! Claire gives her top power tips for launching FB ads
• If you’re overwhelmed by FB ads, just start slowly
• Claire gives us some of the first steps to running a successful ad campaign
• If you don’t have conversion tracking in place, you don’t know how much you’re paying per sign up
• You need to get comfortable with looking at the reports. They look fancy and scary, but the reality is you don’t need to look at most of the numbers FB provides
• There is a big connection between your ad campaigns’ success and what’s on your landing page
• Claire shares some of the big mistakes she sees with landing pages that don’t convert
• A simple and clean landing page will be what converts best
• Claire gives some other options besides Facebook for ads if maybe Facebook is not where your ‘people’ are at

[Tweet “Facebook ads and paid traffic stressing you out? @clairepells breaks it down with @magspatterson “]

Top 3 Takeaways for this Episode:

1. If you’re overwhelmed by Facebook ads, just start slowly. Listen to the steps Claire laid out to run a successful campaign.
2. Look at the reports. They look super scary, but you need to look at certain numbers to find the areas where you can improve. Data is power!
3. Take a hard look at your landing page. What can you do on this page to improve your conversion?
4. Bonus Takeaway! If you’re not getting the traffic you want from Facebook, it’s worth taking a look at paid campaigns on other social media platforms.

Links for this Episode:

Claire’s site

Join the FREE Conversions Challenge going on this week

Link to Free Marketing Moxie Facebook Group