In episode #5 we delve into the world of guest posting research in a bite-sized 12 minutes!
Items Discussed in this Episode:
- The importance of guest posting research and why you can’t skip this step
- Using your ideal customer to help shape your research
- Looking at the competitive landscape to find opportunities
- Getting up close and personal with every site
- Leverage Google search and Topsy to find new opportunities
- Take the time to get to know media/bloggers you’ll be reaching out to
[Tweet “Guest post research separates you from the rookies. Get the scoop in the latest episode of #marketingmoxie #podcast http://bit.ly/1bcXIGP”]
Top 3 Takeaways for this Episode:
- Get clear on your ideal customers and where they may be hanging out online
- Conduct in-depth research on the web site and find a “hole”
- Use Google and Topsy to unearth opportunities
Links in this Episode:
- Entrepreneur to Expert Ebook
- Guest Posting Resource Page
- Topsy (Twitter Search Tool)
- Sites that Accept Guest Posts
