Category: The Marketing Moxie Show

Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. No ebook or cheat sheet, Makenna used a weekly free coaching session instead.

Items Discussed in this Episode:

• How Makenna used her free coaching calls to give people a sense of her style
• Why Makenna’s group calls helped her avoid save time and cut down the number of one-on-one calls she was doing
• How to use your opt-in to be active and actually drive sales instead of offering just another e-book
• Makenna explains how she was able to turn an hour a week for free into loyal clients
• The importance of verbiage on your website for your opt-in
• The difference between pricing something for free vs pricing something for cheap

[Tweet “Listening to @makjohnston and @magspatterson on breaking the rule of opt-ins”]

Top 3 Takeaways for this Episode:

1. Think about how you can get people to take action with your opt-in. Feel free to break the rules and change up how you do things.
2. Before people spend money with you, they have to trust and like you. Makenna’s way of offering free coaching calls with her opt in really gives her a way to screen people in or out. How can you change up your opt-in?
3. Think about your pricing and how it’s telling a story about your brand.

Links

Business Bliss Posse

MakennaJohnston.com

Maggie’s Facebook Playground Group

Are you like me and you dream of publishing a book? But you aren’t sure if this Kindle self-publishing thing is legit? This episode is for you! Guest expert Jonny Andrews shares the need to know on Kindle publishing and how to get started.

Items Discussed in this Episode:

• The advantages of self publishing
• When is the time to use a publisher
• Jonny’s formula for creating your book
• Jonny’s biggest lesson from his personal self publishing experiences on Kindle
• Jonny’s launch formula for driving sales to your book
• How to verify the credibility of the ‘best-seller’ list
• How to use your audience to find the best topic for you

Top 3 Takeaways for this Episode:

1. Use the Kindle Direct Publishing (KDP) program to help boost your offering.
2. Just start. Create a daily discipline to get your book done in under a month. Starting off with a clear outline can make a huge difference.
3. Do your homework by identifying where there’s an opportunity for an ebook. Look at common questions and read reviews of similar books on Kindle.

Links

Audiencehacker.com

goodreads

Amazon’s Kindle Direct Publishing

Items Discussed in this Episode:

• Natalie’s road to her 100th episode
• How Natalie’s podcast has helped her networking go global
• Unconventional lessons Natalie has learned from her podcast guests
• Natalie’s all time favorite interviews
• The benefits of podcasting versus blogging
• The bond that develops between you as a podcaster and your audience
• How the podcasting community is not competitive as you may think, and is so supportive
• Getting a team in place is critical if you want to start a podcast and already have another business
• Natalie explains how being able to change and delegate is important to podcasting as you grow

Top 3 Takeaways for this Episode:

Links for this Episode:

1. Find creative ways to leverage your time so you can be more effective. How can find a way to be creative and get more out of your time.
2. Create links between old habits to help you form new ones. What’s something you do every day that you can add something new onto to help rewire your brain?
3. Don’t be afraid to make changes. Things evolve and grow and you are the boss. If you need to blog less or change how often your podcasts air, you totally can do that.

bizchix.com

[email protected]

schedulemax.com

Today we have a solo episode with me sharing some of my personal experiences using secondary social media platforms to drive sales and business growth.

While I spend most of my time for my business on Facebook and Twitter, for my other business teaching papercrafting and selling products, I’ve relied heavily on Pinterest and YouTube. I’m going to share some of my experiences with those platforms with some super practical tips for you. Think of this as a crafty social media lessons.

Items Discussed in this Episode:

• My secret life playing with glitter
• What I really learned from social media around a niche business
• Why demographics don’t tell the whole story
• How I doubled my list in a week using Pinterest
• Some of my favorite Pinterest power tips
• How I grew my YouTube following and the results that brought to my business
• What I learned from playing with video formats

Top 3 Takeaways for this Episode:

1. What social media networks may help you extend your reach without requiring daily TLC? Where are your people?
2. Pinterest is a powerhouse that we tend to dismiss but visual marketing offers a great supplement to our existing efforts.
3. YouTube offers an amazing way to get people engaged with you and your business, without killing you in the process. Plus, your content is evergreen.

Links for this Episode:

Pinfluence Book

FB Influence Amy Porterfield

James Wedmore

Share Ross

We’re talking Twitter today – and guest expert Liz Azyan joins us to share her story and some amazing tips. I connected with Liz in an online group and I’m so glad I did.

Items Discussed in this Episode:

• Why Liz gave up her PhD to become a social media consultant
• How Liz used Twitter to get references and find a job
• How impactful it can be to build a community on Twitter
• How Twitter is different from other social media platforms
• The best ways to increase the quality of your followers
• How to make the most of events using Twitter

Top 3 Takeaways for this Episode:

1. Use Hashtags to gather more followers using common interests and providing value.
2. Use Twitter to help people and you will see more results.
3. Whenever possible, take Twitter offline and make personal connections!

What will you take action on? Tweet Liz  (@liz_azyan) and Maggie (@magspatterson) and share what you want to do with us!

Links in this Episode:

Liz on Twitter

digital-matchbox.com

Items Discussed in this Episode:

• Why Google+ is worth your time
• Sandy explains how Google uses Google+ to influence your search results, and also bring your content to the top of others’
• How Google+ can be used differently than other social media sites
• Using Google+ as an extension of Twitter
• The best place to get started with Google+
• Joining industry and interest based groups on Google Plus to grow connections
• How Sandy uses Google Hangouts
• How to build your Google+ circles
• Sandy’s top Google+ strategies to make the most of your time

Top 3 Takeaways for this Episode:

1. Use Google+ as a ‘fresh start’ from other social media sites.
2. Pick an ‘entry point’ for Google+: start with just one part so as not to overwhelm yourself.
3. Go where the conversations are happening on Google+.

Links in this Episode: 

Sandy Sidhu

The Business Ignite Show

Sandy’s DIY Webinar Guide

Google+

Hangouts on Air Shows

Google Hangout

The social media smackdown continues and today we are diving into LinkedIn. I’ve personally had some great success with LinkedIn and I think it gets seriously ignored, so I wanted to include it as part of the series.  We are joined by guest expert social media strategist Karen Yankovich to talk all things LinkedIn. Get your pen and paper ready!

Items Discussed in this Episode:

• Why it’s so easy to get results on LinkedIn
• How LinkedIn is so tightly linked with Google
• How Karen thinks you should be using your time on LinkedIn to turn it into business ‘gold’
• How to use LinkedIn differently than other social media outlets
• The importance of nurturing your LinkedIn connections to foster growth
• How the amount of connections doesn’t matter as much as the quality of the connection and the likelihood of it helping your business
• Karen’s best tips for joining and engaging in LinkedIn groups
• Using groups to make a positive association with your name and business before you send the ‘ask’
• Some ‘golden rules’ for your LinkedIn profile, and some common mistakes

Top 3 Takeaways for this Episode:

1. When pitching someone ‘blind’ (like with HARO), always use LinkedIn to make a connection and become more than just another pitch.
2. Use keywords in your profile to be specific in how you want to come up in a Google search.
3. Use LinkedIn to make a more personal connection, rather than just a mass marketing tool.

Let Karen and I know how you are going to take action! Connect with us both on LinkedIn and Tweet us at @magspatterson and @karenyankovich to let us know!

Links in this Episode:

Karen Yankovich

Karen’s LinkedIn Profile

Maggie’s LinkedIn Profile 

Profitable Social Media Tips Group