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Category: business storytelling

13 Must-Read Books for Female Entrepreneurs and Freelancers


When you’re building a business, it’s easy to get caught up in the constant stream of new tactics and hyped up things in your newsfeed. Sometimes it’s hard to figure out who’s legit and who’s just full of hot air. Which is why I’m a superfan of business books. To actually get a book deal, [...]

business storytelling

2015 in My Business: The Behind-The-Scenes


Remember the E! True Hollywood Story? Confession: This is one of my all-time favorite shows. What could be more enticing than the behind-the-scenes on a celebrity who seems like a mystery? (And if you don’t know this show, it’s a full hour on a celebrity’s backstory, including interviews with whomever they can dig up.) It’s [...]

business storytelling

Storytelling for Business: Why Stories Sell


When you’re starting a business, nothing can fully prepare you for the sheer amount of learning you need to take on. Sure, you’re good at what you do, but there are so many other functional areas from finance to hiring to legal that you need to learn the ins and outs of. Acquiring the knowledge [...]

business storytelling

Business Storytelling: Your Story, Your Way


The year was 1995. I was down to my last $2.00 and was two weeks away from having my student loan clear the bank. After scavenging around the house for loose change to do a load of laundry, I headed to the laundromat to wash my clothes. The only hiccup was that I didn’t have [...]

business storytelling

Success and Sanity Lessons from My Small Business


In the digital world, 2 years is a long, long time. An eon. A straight up eternity when you consider how fast everything moves and how much information we create every single day. If we hop in the wayback machine, 2 years ago I was in the process of ripping apart my business and putting [...]

business storytelling marketing strategy

Three Steps to Getting Your Business Noticed with a Polarizing Point of View


  Earlier this week I was working with a client on messaging and storytelling, and she asked me an incredibly astute question. “How do I NOT sound like all the other coaches out there?” My immediate response came down to a few things, but the most significant one was that she had to share her [...]

business storytelling PR for small business

The Ultimate Guide to Storytelling


When was the last time you read a good book? You know, the kind that keeps you up half the night, even though you have a zillion things to do in the morning, because you MUST know how it’s going to end. There’s nothing like a gripping page turner that you can’t put down. It [...]

business storytelling marketing strategy sales

The Art and Science of Storytelling Infographic


Storytelling is often discussed as a key part of messaging and branding yet, there’s a lot information out there. Which is exactly why I created this easy to digest storytelling infographic that shares why storytelling is so effective, how exactly to use stories in your marketing and ways to tell compelling stories that help you [...]

business storytelling

Episode #66 – The Problem with Being the Best Kept Secret

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The idea of being a best kept secret sounds like a good idea because it’s exclusive. But as an online business owner, it’s a terrible idea that’s seriously bad for your biz! For you to show up fully and make an impact people need to know about you. Today’s episode breaks down how to overcome [...]

business storytelling The Marketing Moxie Show

Episode #62 – Creating a Category of One with Dr. Michelle Mazur


When it comes to speaking, and pretty much anything else, it’s all too easy to be forgettable. Dr. Michelle Mazur joins us today to talk about how to create a story around you and your business that’s uniquely you and positions you into a category of one. Items Discussed in this Episode: Is just telling [...]

business storytelling Fascination Advantage The Marketing Moxie Show

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